Design Research 2021 Day 1 - Ben Kraal - Maths for Design Researchers

UX Australia

In this talk, I’ll introduce design researchers to concepts that will help them grow their confidence in working quantitatively. I’ll show that even people who think they’re “bad at maths” already think quantitatively. I’ll give some basic criteria that quantitatively inexperienced design researchers can use to judge the quality and usefulness of numerical approaches. And I’ll show how to use quantitative approaches to win arguments with engineers, persuade managers, and create space for design.