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Ep. 281 CONNECT THROUGH THEIR CHALLENGES?
Manage episode 460201322 series 3411797
Your audience wants to know that you ‘get’ them. Today Mark and Darren examine ways to connect with your audience, identify their challenges, and help solve their problems.
SNIPPETS:
• Audiences appreciate your genuine interest in them
• Ask different individuals in your client’s organization
• Look for challenges, frustrations, and pet peeves
• Identify common concerns
• Bridge the gap between your content and their world
• If possible, attend events a day early and be observant
• Before your presentation, have hallway conversations with attendees
• Find out if they have solutions
• Name-drop; tell the story of your hallway conversation
• For connection, use photos with attendees in your presentation
• Encourage attendees to collaborate and share best practices
Work with Mark and Darren:
120 епізодів
Manage episode 460201322 series 3411797
Your audience wants to know that you ‘get’ them. Today Mark and Darren examine ways to connect with your audience, identify their challenges, and help solve their problems.
SNIPPETS:
• Audiences appreciate your genuine interest in them
• Ask different individuals in your client’s organization
• Look for challenges, frustrations, and pet peeves
• Identify common concerns
• Bridge the gap between your content and their world
• If possible, attend events a day early and be observant
• Before your presentation, have hallway conversations with attendees
• Find out if they have solutions
• Name-drop; tell the story of your hallway conversation
• For connection, use photos with attendees in your presentation
• Encourage attendees to collaborate and share best practices
Work with Mark and Darren:
120 епізодів
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