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From Air Force Aviator to Drink Tumblers with Matt Butler, Tally Tumbler
Manage episode 441550215 series 3590277
Вміст надано Parker Nash. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Parker Nash або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, Matt Butler, founder of Tally Tumbler and a 20-year Air Force veteran, shares his inspiring journey from military service to entrepreneurship. Matt takes us through the creation of his two successful products: Rollors, an outdoor lawn game with over 150,000 units sold, and the Tally Tumbler, a unique scorekeeping drink tumbler that has seen impressive growth, especially in the golf market.
Matt also dives into his innovative marketing strategies, including a hybrid sales model and targeted digital advertising, and discusses the challenges he's faced, such as inventory management and navigating changing consumer behavior. He offers insight into his future plans, including exploring US-based production to address supply chain issues and preparing for peak sales seasons.
What was covered:
- Matt Butler’s Transition from Air Force Veteran to Entrepreneur
- Product Success: 150,000 Units of Rollors Sold
- Launching a 2nd Successful Product Brand: The Tally Tumbler
- Hybrid Sales Model and Digital Advertising
- The Ups and Downs of Inventory Management
- Leveraging Trade Shows for Product Development and Networking
- US-Based Production for Supply Chain Optimization
- Analyzing Trends and Data
Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/
Matt Butler’s Links:
Website: https://www.tallytumbler.com/
Instagram:https://www.instagram.com/tallytumbler/
Rollors: https://rollors.com/
12 епізодів
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