Beyond Gray Walls: Transforming Your Healthcare Space to Attract and Retain Ideal Patients Featuring Carolyn Boldt, EP 136

Thriving Practice with Tracy Cherpeski

In this episode, we explore the critical role of intentional design in healthcare practices, especially for complementary and alternative providers. Our guest, Carolyn, shares insights on creating spaces that enhance patient experience, support operational efficiency, and ultimately contribute to practice success.

Key Points:

1. The importance of aligning your physical space with your brand and target demographic
2. How design can make or break a practice's profitability
3. Blending healthcare, retail, and hospitality design principles for optimal results
4. The benefits of starting the design process before choosing a location
5. Creating spaces that attract and retain ideal patients

Notable Quotes:

"Your space is either gonna help make them money or is going to lose them money." - Carolyn

"It doesn't have to be expensive. It just needs to be intentional." - Carolyn

Takeaways:

1. Intentional design is crucial for practice success, impacting both patient experience and operational efficiency.
2. Consider your ideal patient when designing your space to create an environment that resonates with them.
3. Starting the design process early can save time, money, and prevent potential issues down the line.

Resources Mentioned:

5 Point Designer Checklist (click here: free resource for listeners)

Carolyn’s Bio:

Carolyn is personally passionate about holistic health and wellness, and an outspoken advocate that the environment of your space impacts your success.

With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and Professional Member of IIDA/International Interior Design Association.

In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011 they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine through virtually creating outstanding healing environments nationwide.

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