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What is a Brand Mission?
Manage episode 360735656 series 3235075
Вміст надано The Vision With Nathan Collins. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Vision With Nathan Collins або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Your brand must have a mission statement to focus in on your brands purpose.
Your mission statement establishes the guidelines of accomplishing your overall vision. Without a mission, you have ZERO guidance on where you and your brand are going.
Notes:
Why do you need a mission statement? To prevent misdirection, confusion, and lack of guidance. Everyone involved in your brand, business, or organization will be confused without a mission statement. A mission statement will guide everyone on the path of YOUR vision.
People WILL begin fulfilling their own mission within your brand if you fail to create a mission! This leads to mass confusion in your customer base and in your employees/team members.
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