Finding Your Brands Mission

The Vision With Nathan Collins

How exactly do you find a mission for your brand? A lot of people struggle with getting started on this, so follow these simple steps!

Notes:

1: WRITE your story! Why does your brand exist? What problem(s) do you want your brand to solve? - BE PHYSICAL WITH YOUR DREAM BEFORE IT'S PHYSICALLY TANGIBLE.-

2: Determine your core values. Brand mission should reflect your core values and who you are as brand. Figure out WHO you are and WHAT your brand does to thoroughly accomplish this.

3: WRITE DOWN your vision. Where do you want to be? Where should your mission statement be focused?

4: Check your consistency between your story, core values, vision, and mission. If consistency isn't there, then your goals will be completely out of whack.

5: Make sure your vision and core values SCREAM your passion about your brand. This will translate into your overall mission.

6: Look at it from an exterior point of view. Public perception is IMPORTANT! Make sure people outside of your brand can understand your mission CLEARLY.

7: DISPLAY IT. Put it up for you to see your mission every day! If you don't remind yourself of a new mission statement, you won't follow it. If you don't follow it, your employees, team members, and customers won't follow it or believe in it.

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