Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Вміст надано Startup CPG. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Startup CPG або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Схожі до The Startup CPG Podcast
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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#62 Affiliate & Influencer Marketing 101 with Kim Biddle
Manage episode 341663607 series 3245357
Вміст надано Startup CPG. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Startup CPG або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of wasted time and energy when executed poorly. Thankfully, we've got resident expert Kim Biddle, founder of Clutch Affiliate to walk us through what we need to know. At Clutch Affiliate, Kim focuses on consulting with emerging brands on how to build and scale profitable affiliate programs for their DTC business. I got to meet Kim in real life at Expo West this year and she is an absolute delight and a long-time member and supporter of Startup CPG, so it so exciting to have Kim on the show today. Listen in as Kim shares about how to define influencer and affiliate marketing and key differences between the terms, considerations for launching affiliate and influencers programs, common compensation structures and tool ideas, how to measure success of a program, how to find affiliates and influencers, best practices and common mistakes, and more.
This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open! Go to applycolab.com
Episode Links:
- Clutch Affiliate website
- Kim's LinkedIn
- Kim's email: kim@clutchaffiliate.com
- Kim mentions Dovetale which is now part of Shopify Collabs
- Other affiliate tools mentioned: UpPromote, ShareASale, Refersion
- Brands with strong affiliate programs mentioned: Our Place, Seed Probiotics, Athletic Greens, Wise CBD, Redmond Electrolyte & Dr. James
- Tool mentioned for autosaving creator content: Archive
- Podcast episode #59 with Oat Haus mentioned their influencer program (link to Oat Haus affiliate program)
Mondelēz International‘s SnackFutures CoLab program:
- Apply for the 2023 cohort here (open as of 9/20/22)
- Podcast episode #54 sharing the CoLab experience of alumni Pan's Mushroom Jerky and GoNanas
- Podcast episode with the Mondelēz International team about CoLab
- SnackFutures website
- Mondelēz International website
Show Links:
- Join the Startup CPG Slack community (8K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at jessi@startupcpg.com
164 епізодів
Поширити
Manage episode 341663607 series 3245357
Вміст надано Startup CPG. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Startup CPG або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Influencer and affiliate marketing. Topics with a lot of opinions, a lot of success stories, and unfortunately a lot of wasted time and energy when executed poorly. Thankfully, we've got resident expert Kim Biddle, founder of Clutch Affiliate to walk us through what we need to know. At Clutch Affiliate, Kim focuses on consulting with emerging brands on how to build and scale profitable affiliate programs for their DTC business. I got to meet Kim in real life at Expo West this year and she is an absolute delight and a long-time member and supporter of Startup CPG, so it so exciting to have Kim on the show today. Listen in as Kim shares about how to define influencer and affiliate marketing and key differences between the terms, considerations for launching affiliate and influencers programs, common compensation structures and tool ideas, how to measure success of a program, how to find affiliates and influencers, best practices and common mistakes, and more.
This episode was sponsored by Mondelēz International - applications for the 2023 SnackFutures CoLab program are open! Go to applycolab.com
Episode Links:
- Clutch Affiliate website
- Kim's LinkedIn
- Kim's email: kim@clutchaffiliate.com
- Kim mentions Dovetale which is now part of Shopify Collabs
- Other affiliate tools mentioned: UpPromote, ShareASale, Refersion
- Brands with strong affiliate programs mentioned: Our Place, Seed Probiotics, Athletic Greens, Wise CBD, Redmond Electrolyte & Dr. James
- Tool mentioned for autosaving creator content: Archive
- Podcast episode #59 with Oat Haus mentioned their influencer program (link to Oat Haus affiliate program)
Mondelēz International‘s SnackFutures CoLab program:
- Apply for the 2023 cohort here (open as of 9/20/22)
- Podcast episode #54 sharing the CoLab experience of alumni Pan's Mushroom Jerky and GoNanas
- Podcast episode with the Mondelēz International team about CoLab
- SnackFutures website
- Mondelēz International website
Show Links:
- Join the Startup CPG Slack community (8K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at jessi@startupcpg.com
164 епізодів
Усі епізоди
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Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.
Схожі до The Startup CPG Podcast
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Player FM - додаток Podcast
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Переходьте в офлайн за допомогою програми Player FM !
