Manage episode 375201799 series 3468438
Malin Cunningham is the founder and Managing Director of Hattrick, an exciting and successful UK-based B2B content marketing agency that has a particular focus on supporting businesses around sustainability issues.
Malin herself is also a passionate sustainability and positive climate change commentator, coach, and speaker, reflected in the values of her business which has recently achieved certified B Corp Status, and as demonstrated by the Net Zero Masterclass, accredited seminars that Hattrick provides to sales and marketing teams around the world.
In this episode:
Malin talks about her earlier career and pathway to becoming a successful agency founder and leader.
She discusses her passion for sustainability and positive climate change issues and how that shapes the values and mission of her business, and the work it produces for its clients.
Malin gives some insight into the Net Zero Masterclass sessions and how focusing on positive action and messaging is helping businesses talk about sustainability with authenticity, cutting through the 'green wash'.
Malin also talks about her vision for the future, both for the company, her team, and for marketing and communications in general, and the influence it can have on sustainability moving forward.
In today’s episode of The Radical Global Marketing Podcast, Steven Proud sits down with Malin Cunningham, founder, and Managing Director of Hattrick. They talk about Malin's journey as a successful marketer and agency leader, as well as Malin and her businesses' values and mission regarding sustainability messaging and its importance for the future.