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Episode 39: Sam Pantazopoulos • Vizer
Manage episode 443068352 series 2905702
Вміст надано Brad Ebenhoeh. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Brad Ebenhoeh або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In episode thirty-nine, Accountfully's CEO and Partner, Brad Ebenhoeh, talks with Samantha Pantazopoulos of Vizer. Vizer, short for incentivize, allows brands selling in retail to track that channel and optimize their marketing by understanding their retail sales activities. She and Brad discuss the ins and outs of CPG trade spend, consumer habits and how in-person retail is still very much a thing. If you are intrigued by the possibility of unlocking in-store intelligence, check out this episode!
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
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Розділи
1. Intro to Sam and Vizer (00:00:00)
2. Sam's journey as an entrepreneur and early career (00:01:37)
3. Marketing efficiency and Vizer's role (00:02:54)
4. How Vizer supports brands of various sizes (00:04:37)
5. Best practices for modern day retail brands (00:07:38)
6. Vizer success stories (00:09:45)
7. Campaign strategy for retail (00:11:53)
8. Current consumer habits and why in store is not going anywhere in the near future (00:15:19)
9. Leadership and team dynamics of a fast growing start up (00:16:31)
10. Next steps (00:19:55)
11. Sam's CPG "do" (00:22:35)
12. Sam's CPG "Don't" (00:23:12)
13. Where to learn more about Vizer and Sam (00:24:10)
39 епізодів
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