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MAM #004: Why you should start using push notifications in your app
Manage episode 309761371 series 3039604
Вміст надано The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push.
This episode is the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn't easy. It isn't simple. In fact, it is the most precarious piece of an app's lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch - or chance.
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