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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
Join Traci Scherck of Elevated Talent Consulting to discover how CEOs and HR Professionals can bridge the gap between the strategy and tactical implementation of Talent Optimization in their organizations. This is the key to achieving the most common goal of a more fulfilled workforce while increasing ROI for the company. Tune in weekly for new episodes featuring educational segments, chats with HR Professionals and CEOs on the strategies and implementation of Talent Optimization! You’ll fin ...
 
The Whole Human Optimization Podcast with Ronnie Landis is a show unlike any other that features some of the worlds leading thinkers, researchers, philosophers, scientists, doctors, and visionaries who share their insights and wisdom on topics relating to holistic health, natural nutrition, alternative healing, integrative psychology, emotional wellness and intelligence, the mind-body connection, sacred and intimate relationships, plant medicines, metaphysics and spirituality, conscious entr ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
 
DataFox is a company intelligence platform that helps sales, marketing, and investing teams find and prioritize target companies to source more opportunities. DataFox’s team of 100+ human analysts verify AI-sourced insights on millions of businesses to provide robust Company Data, Growth Signals, and Account Scoring. Our podcast brings you the best content from our executive interviews, our monthly sales optimization meetups, and our webinar series.
 
The Revitalization Blueprint Health & Fitness Optimization For Entrepreneurs Ollie Matthews, creator of the Revitalization Blueprint talks to many high-performance experts from Entrepreneurs, therapists, business experts and marketers whilst also bringing you his own tried and tested tips which have helped successful entrepreneurs worldwide optimize their health and fitness. Www.RevitalizationBlueprint.com
 
Do you often wonder what’s the best way to architect, upgrade, or configure your capacity solution? The BMC Performance and Availability Business Unit is providing a series of best practices content for its BMC Capacity Optimization (BCO) and TrueSight Capacity Optimization (TSCO) solutions. Content delivered in each session gives guidance for specific areas of the solution and functionality for the releases by version. Each recording is designed to provide a solid foundation for success and ...
 
Free Nutrition & Fitness, health, wellness and lifestyle tips, tricks and advice from healthcastnow.com. Tune in to the latest health, wellness and fitness topics where we interview thought leaders and world class experts in exercise, health, biohacking, medicine and wellness with a focus on demystifying and deconstructing overly complex topics in order to provide actionable health & fitness information that you can apply to your everyday lifestyle to move yourself closer to optimal health & ...
 
The SEO Podcast is created for you the business owners, digital marketing consultant and SEO professional. If you are looking for an SEO blueprint, filled with tips and techniques that work in the real world, you have come to the right place. We cut through the jargon to give you the exact steps to rank your sites in Google. No more theoretical, just practical action plans you can take to wage war on Google.
 
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Tom Wells, SEO and content marketing consultant at Searchmetrics explains the changes in SEO data sources. Technology has improved over the years to help us build better websites. But as we rush to optimize, it’s not helping out overall web performance. Today, Tom talks about the state of web performance in 2021. Show Notes Connect With: Tom Wells:…
 
Kute Blackson is the son of a revered spiritual leader. By the age of eight, he was speaking to his father’s congregations, in more than 300 churches. At the age of fourteen, he was ordained into his father’s ministry preparing to carry on the father’s spiritual legacy. But his heart drew him to another path: America. Today, he is highly sought out…
 
Flexible bid strategies in PPC allow advertisers to pay different amounts per keyword, depending on what their ad is. By allowing advertisers to set a second bid amount higher or lower than their primary bid, flexible bidding strategies in PPC allow advertisers to maximize their impressions based on many factors such as the day of the week and seas…
 
Performance management should be about having regular, open and honest conversations. It is an opportunity to learn how someone is doing, assess how they might progress to the next level in the organization and figure out how to improve a specific skillset in order to meet goals. In other words, it doesn’t have to be negative. To help us discuss th…
 
Jordan Koene, SEO strategists at Searchmetrics discusses Google’s move to start changing your titles. Your title was one of the only elements webmasters and marketers had full control of. So you can understand the uproar from the community when titles started to change. Today, Jordan dissects the impact of Google’s title changes and what your respo…
 
Jordan Koene, SEO Strategist at Searchmetrics shares his thoughts on building an SEO tool specifically for podcasters. Verticalized search engines are very popular right now. And with Google claiming control of your titles, it’s the best time for an idea like this. Today. Jordan talks about what it would take to build an SEO tool to help podcasters…
 
Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console’s API is an important tool for …
 
This episode will provide you with all the essential information you need to succeed bidding on Pay Per Click campaigns in Google Ads. You will learn how to implement flexible bid strategies, which include automatic dynamic and precise bid strategies, into your campaign and maximize your return on investment. Bid management is an essential part of …
 
Noah Learner is the Product Director for Two Octobers, a company dedicated to helping marketers achieve extraordinary results. It’s a common thing for SEOs to start out in a different field but find their way right here. The same is true for Noah, who started out working in a bicycle shop. Today, Noah talks about SEO tools and how to find your plac…
 
A Cost per Lead program helps you increase revenue from your PPC campaigns. Cost per lead works by setting a cap to the amount you're willing to pay for each conversion, or lead. For example, if the average value of each sale is $200, you will only pay $100 for a lead that brings you a customer who purchases $200 worth of product. There may be time…
 
Brad Smith, the Founder and CEO of Wordable and Codeless, talks in detail about B2B SEO. The pandemic moved us into a remote work environment. How has this affected overall content production? Today, Brad details the resources that you will need to build a B2B content team in 2021. Show Notes Connect With: Brad Smith: Website // LinkedIn The Voices…
 
A cost per lead program in PPC allows you to get a price on converting a visitor to your business. Depending on the organization attributes, you can be charged $40 or more for a lead- meaning, someone that fills out your contact form, or calls you after seeing your ad. There are ways to implement a cost per lead program in PPC, including targeting …
 
Founder and CEO of Wordable and Codeless, Brad Smith talks about SEO content in the B2B space. B2B is much more rigid and technical than B2C. As such, many B2B marketers struggle to create the kind of content that not only ranks but produces ROI. Today Brad breaks down the framework for producing SERP-topping, viral B2B content. Show Notes Connect …
 
The right metrics to track are traffic, conversion rate, click-through rate (CTR), average position, cost per conversion and cost per click. If you don't have enough traffic your costs will be too high to show a good return on investment. The number of clicks and the amount of revenue generated is what is important to measure. So you want to compar…
 
Brad Smith is the Founder and CEO of Wordable and Codeless. Wordable is a CMS designed to make SEO smoother through automation. Codeless, on the other hand, is a content management agency that specializes in B2B content production. Today, Brad shares his advice on how you can build your own content-driven, ROI-optimized B2B strategy. Show Notes Con…
 
Which metrics are most important to track in PPC? Is it ROI, CTR, CPC or conversion rate? The answer to this question depends upon your business needs. While strictly speaking we're all looking for revenue per unique click (that's the holy grail of all metrics), at a certain level we have to start looking at efficiencies as well. Just like you woul…
 
BRANDON BOZARTH's PASSION IS TO HELP PEOPLE END INTERNAL SUFFERING AND CONFUSION FOR GOOD. HE IS A BRIDGE TO A NEW UNDERSTANDING OF THE WORLD WE LIVE IN AND WHAT WE BELIEVE IS POSSIBLE. I SPECIALIZE IN HELPING PEOPLE TRANSFORM THEIR UNCONSCIOUS BELIEFS & RETURN TO A CLEAR MIND SO THEY CAN HAVE FREEDOM & PASSION IN THEIR RELATIONSHIPS,BUSINESS, HEAL…
 
Co-founder and CMO of Orbit Media Studios, Andy Crestodina, wraps up the conversation about the three most reliable SEO wins. A lot of the content online is simply reworked from someone else’s work. But creating original content builds authority. Today, Andy talks about the value of original research. Show Notes Connect With: Andy Crestodina: Websi…
 
There is a lot of talk about the wrong ad rotation in pay per click. The wrong ad rotation is the rotating of ads that are not related to your inventory. The biggest factor of the wrong ad rotation is letting keywords that are too broad or keyword phrases with unrelated wordings determine which ads are shown. To avoid a bad ad rotation in pay per c…
 
Andy Crestodina, the co-founder and CMO of Orbit Media Studios, continues the conversation about the three most reliable SEO wins. A lot of brands get stuck on what keyphrases to optimize for. And similarly, how do you prioritize what pages to start optimizing? Today, Andy discusses the importance of updating your content and how. Show Notes Connec…
 
Leaders who struggle to hold their employees accountable and improve performance in their organization are generally too harsh, too lenient, or too disconnected. So how do we ensure our leaders are not only holding their staff accountable, but also themselves in this constantly changing, distraction-filled world? To help us answer this question tod…
 
Landing page conversion optimization in pay per click marketing is a vital part of the search engine optimization process. Landing page conversion optimization in pay per click marketing is an ongoing process that focuses on specific keywords and phrases which are frequently searched by potential consumers of your product or service. It all starts …
 
Andy Crestodina, the co-founder and CMO of Orbit Media Studios, discusses one of the three most reliable SEO wins. Any SEO will tell you that the first place to start is looking at your keywords. But are you ranking for your branded keywords? Today, Andy talks about branded keyphrase SEO. Show Notes Connect With: Andy Crestodina: Website // LinkedI…
 
When you are trying to capture leads and information from potential customers via pay per click marketing strategies , you want your landing page to be optimized to ensure a higher conversion rate . Landing page conversion optimization is the process that helps you to make sure that your web landing page is converting visitors into paying customers…
 
Jordan Koene, SEO strategists and advisor at Searchmetrics, shares his thoughts on why Google is changing your site links. By now you must have noticed that your titles aren’t as descriptive and unique as they once were. And SEOs everywhere are pissed. Today, Jordan talks about the effect so far of Google's new approach to titles. Show Notes Connec…
 
Landing page conversion optimization in pay per click marketing is a process by which the success of pay per click ads, and the way that they are served, are evaluated in order to increase the number of leads and sales that those ads enable. The purpose of this is to increase customer on-site interaction with those ads, and convert those interactio…
 
Jordan Koene, Seo strategist and advisor at Searchmetrics, talks about the changes in SEO for the months of August. With Google still rounding out some of the updates started earlier this year, we’re still seeing how it all unfolds. So who are the SEO winners and losers for the month? Today, Jordan discusses the movers and shakers in search. Show N…
 
When you put your Instagram Influencer in front of a large audience, you can't help but to up your chances at influencing new users or even targeting old ones. Instagram advertising is a helpful tool for getting users to your profile or website. But how much does it really cost? Instagram ads are very affordable, especially for small businesses, an…
 
Charles Clay is a Men’s Empowerment Coach, Dynamic Speaker, Published Author and Founder of M Powered Men’s Group Training and Mastermind. Ronnie Landis: http://www.hhphealth.comRonnie Landis
 
Product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick Stox continues the conversation about the role of technical SEO. Both technical and analytical skills are needed in SEO. But analysts are the ones who interpret the data. Today, Patrick discusses the technical SEO skills that you actually need. Show Notes Connect With: Patrick …
 
In this episode, we break down the costs of running Instagram ads for your business, from how much you can expect to pay, to factors that increase or decrease the cost of advertising. Instagram ads offer a targeted way to reach your exact audience, and they can have a significant impact on your bottom line. These ads can be used on all social media…
 
Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs. When it comes to SEO, your focus is around getting that content to rank. But what do you do if your best piece of content keeps on getting outranked? Today, Patrick talks about how you can get your content to rank faster. Show Notes Connect With: Patrick Stox: Website…
 
Leaders within our organizations have the responsibility to hold their employees accountable for their own success. However, it is still up to the employees to decide whether they want to be successful or not. So, how do we motivate our employees to do outstanding work and meet their goals every time? In this episode, I am going to be sharing how t…
 
"Not Provided" keywords are considered new keywords in Google Ads. "Not Provided" means that there is no data from the keyword. There is an opportunity to use these "not provided" keywords in your advertisement targeting. A "not provided" keyword is an organic search keyword that the Google search engine doesn't provide with results. Despite the fa…
 
Being raised by a single father who was a defrocked Catholic Priest, Mike Govoni’s childhood was anything but traditional. He began using opiates and other substances at a young age to mask the feelings he had associated with childhood trauma. This led him down a path of substance use and addiction until he discovered an unorthodox approach to reco…
 
Patrick Stox is a product advisor and technical SEO at Ahrefs. Patrick also wears the hat of brand ambassador for the company. Your SEO strategy is integral to the success of your business online. Today, Patrick shares experience and recommendations about how you should be prioritizing your SEO efforts. Show Notes Connect With: Patrick Stox: Websit…
 
Competitor analysis is an essential part of any search marketing campaign. By monitoring your competition, you can better gauge how much to bid to get more clicks. You can also develop a strategy based on your competition's keywords and ad content. In this article, we'll show you how to perform paid search competitor analysis, and identify what you…
 
Senior international SEO lead for Rise At Seven, Lidia Infante, talks in detail about the proper approach to SEO internationalization. There are many technical and non-technical things to consider when going international. And each one is important to your success. Today, Lidia discusses some of the technical factors you should consider when intern…
 
Understanding how much each click costs in PPC marketing is a critical aspect of any company marketing scheme. Companies optimize their spending by setting their target CPA (cost per acquisition) or CPL (cost per lead) rates and then analyzing results to see if they need to increase or decrease their budgets for the next month. The cost per click (…
 
Lidia Infante is a senior international SEO lead for Rise At Seven. As your business grows you’ll want to branch out into other markets. But first you must take time to do your market research and learn how SEO works there. Today, Lidia shares 5 non-technical factors that make a difference in your international SEO success. Show Notes Connect With:…
 
Scaling PPC marketing is a challenge for most companies. Building the click through rates (CTR) and conversions of an account takes trial and error, time, and money. If you don't have the budget, or if you're not sure where to start, this podcast guide should help. More on scaling your PPC campaigns: https://ppc.co/scale-ppc/ This second episode wi…
 
Joe Ford is the Head of SEO for full-service digital marketing agency, Organic. There is now a welcomed overlap between your UX team and your SEO team. And based on the path that Google has been on, this is the way to get the best results out of your website. Today, Joe discusses goal alignment with your partners in user experience. Show Notes Conn…
 
This podcast episode has one aim: to show you how to scale your PPC campaigns. It shows you what not to do, which is just as important as knowing what to do! It takes a clear and concise approach to learning; the structure is designed so that you can follow along, pause and rewind where necessary. More on scaling your pay per click campaigns: https…
 
Joe Ford is the Head of SEO for Organic. Organic is a full-service digital marketing agency based in England. SEO and UX work together, for a better experience both internally as you get the site ready and externally when it’s live to your customers. Today, Joe talks about teaming up with your UX team to make impactful changes in SEO. Show Notes Co…
 
For organizations wanting to become more productive or successful, culture change is often the most challenging part of the transformation. A leader with authority can demand compliance, but they can’t dictate optimism, trust, or creativity—this must be earned. So how do we create great company culture within our organizations? Here to help us unpa…
 
Google Ad Rank is an important component of your Google Ads Quality Score. If you manage a large Google Ads campaign chances are you'll want to understand how it works so you can monitor it constantly. The Google Ad Rank Formula is the essential determining factor in determining your Quality Score, therefore it's important to understand how it's ca…
 
Co-founder and chief product producer at MarketMuse, Jeff Coyle, has over 20 years of first-hand experience in the content management and tech space. Today, AI-generated content is becoming increasingly popular. But to get the best result, you need to understand the role of AI as a content amplifier instead of a content producer. Today, Jeff explai…
 
Google Ads vs. Facebook Ads There are two major online advertising platforms: Google Ads and Facebook Ads . When determining which platform is right for you, you should take into consideration four main factors: Cost, Targeting, Tracking, and Reporting. Google Ads vs. Facebook Ads: https://ppc.co/google-ads-vs-facebook-ads/ Do you know what Google …
 
Co-founder and chief product producer at MarketMuse, Jeff Coyle, discusses SEO strategy. How do you write to cover a topic comprehensively? First you need to figure out your topic versus your keywords. Today, Jeff explains the difference between keywords and topics. Show Notes Connect With: Jeff Coyle: Website // LinkedIn The Voices of Search Podca…
 
We have been hosting guest posts on our blogs for quite some time, and today we are releasing some numbers that explain exactly how content curation works and how to make it work for you. We often receive feedback from people who did not know what they can get after asking us to publish a post on someone's site. Guest blogging is quickly emerging a…
 
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