EP3: The Midlife Entrepreneur: Why Now Is The Perfect Time To Build Your Dream Business

The Misty Kortes Show

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So, let me ask you something: Have you ever felt like there’s more to life than what you’re doing right now? Maybe you’ve been in the same job for years, you’ve built a solid career, but deep down, you know there’s something else calling your name—something that lights you up.

But—you’re over 40, and the idea of starting over sounds... terrifying. You might be thinking, ‘Isn’t it too late for me to start a business? What if I fail? What if I don’t have enough time to figure this out?’

Well, let me stop you right there because, honestly, there’s no better time than right now to build the business you’ve always dreamed of. In fact, starting a business in your 40s (or even beyond) could be one of the smartest moves you’ll ever make. Why? Because you’re bringing something that no 20- or 30-something entrepreneur can—experience. You've spent decades building up skills, navigating challenges, and mastering your craft, and that is your secret weapon.

But I get it. The challenges are real. There’s the fear of leaving behind a steady paycheck, learning new technology, balancing your family and work life, and of course, the nagging thought that you’re ‘too old’ to compete with younger entrepreneurs. Trust me, I’ve been there.

But here’s what I want you to know—those challenges don’t mean you’re not cut out for this. In fact, they’re the exact reason why you should take the leap now. You have more tools, more knowledge, and more grit than you did in your 20s, and that’s exactly what’s going to make you a powerhouse as a midlife entrepreneur.

In this episode…

So, in today’s episode, we’re going to dive into why now—right now—is the perfect time to start building your dream business. We’ll talk about the advantages you have as a midlife entrepreneur, how to overcome the common fears and challenges, and why your life experience is your biggest asset. I’m excited you’re here—let’s dive in…

Today, I talked about:

[3:11] My personal story of ‘changing lanes’

[7:50] The top 5 reasons you need to start your business today

[8:21] Secure your financial future and retirement

[9:01] Don’t live until retirement to live the life you love

[9:36] It’s easier to start a business today than ever before

[10:46] Start part-time

[11:56] Tap into your Roladex to kickstart your business

[13:34] Take the Entrepreneurial Matchmaker Quiz

[14:13] Fears that may hold you back

[14:35] Fear of financial stability

[15:52] Fear of failure

[17:23] Fear of not having enough time (or wasting time)

[18:57] The one shortcut in business

[20:08] Fear of not being good enough

[21:45] Fear of technology

[23:37] The perfect time to start a business

Links mentioned in this episode:

• Take the Entrepreneurial Matchmaker Quiz
• Become an Extraordinary Entrepreneur Member
• EP1: 8 Online Businesses That Can Help You Quit Your Job
• EP2: How to Set Yourself Up for Financial Success Before You Leave Your Job