#242: Pivots to Video Are a Mixed Bag; Cortico’s Deb Roy on Doing AI for Public Good

The MediaShift Podcast

In the news this week, many publishers have been pivoting to video, but they’ve also lost a lot of traffic to their websites. Did they go too far? And Twitter is testing out doubling the size of tweets to 280 characters, and users are upset that Trump might get a super-sized megaphone. The Knight Foundation puts $4.5 million into seven projects aiming to restore trust in media, and convenes an all-star Commission in Trust, Media and Democracy. Can they make a difference? Our Metric of the Week is Audience Shrinkage, and Mark speaks with Deb Roy, co-founder of social venture Cortico and Chief Scientist at Twitter, to talk about his efforts to use AI and analytics to create healthier public discourse.