Ep 409: Battling Scarcity with Tzipporah Schvarcz

The Maker's Playbook

Most of the time, when I talk with other makers about taking the leap to go full time, we talk about the logistical things - having a bit of savings put away in case of emergency, understanding your numbers to make sure the pricing can support your necessities, getting an email list going in order to have ownership over your audience, etc. etc. etc. And while these things are indeed important, the unsung workhorse of being able to make a living from the things you make - the thing that often is the difference between keeping a business afloat or not, the thing that carries most of us through the uncertainty isn’t a spreadsheet or new planning journal. It’s our mindset.

Battling the ups and downs of all that’s happening in our heads, particularly when it comes to feelings of scarcity - that - spoiler alert - social media is essentially built to enhance - is actually what Tzipporah and I wind up talking about amidst sharing the realities of her life as a mom of 4 with a self-employed husband as well!

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Guest Resources:
Tzipporah on Instagram - @sipor.ceramics
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