47 | The Ultimate Black Friday Launch Game Plan with Dolly Delong

The Kara Report | Online Marketing Tips and Candid Business Conversations

Today, we're diving deep into Black Friday launch strategies with the incredible Dolly DeLong. Dolly, a seasoned systems and workflow expert (and the #1 person recommended on threads to talk about this!), shares her approach to launching with intention, offering tips to move from a scattered approach to a structured, strategic game plan.
From prepping your audience to refining your marketing and planning for a smooth launch, Dolly’s advice is helpful regardless of whether you’re a seasoned entrepreneur or tackling your first Black Friday campaign. Plus, she shares how she structures her week to run two businesses on just 20 hours a week and shares realistic tips on time management that allow for both successful launches and a balanced life.
You'll get a glimpse of her tried-and-tested launch phases—from the planning stages to post-launch reflection—plus advice on how to keep emotions in check when measuring launch success. I loved this conversation (and love her!).

🎙️ In This Episode:

• Pre-launch and audience priming before a launch
• Practical ways to map out launch phases
• Tips for managing launches within a limited workweek
• How to build your audience in between launches

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/47
• Watch Dolly's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trends
• Grab Dolly's Black Friday Toolkit: https://thekarareport.com/bf-toolkit
• Grab Dolly's Launching Templates in Trello: https://systemsandworkflowmagic.com/digital-product-launch-success-planner
• Follow Dolly on Instagram: https://instagram.com/dollydelongeducation
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport