43 | Black Friday Trends for 2024: Launching, Marketing Tips, and Low-Ticket Offers for Course Creators with Mara Kucirek

The Kara Report | Online Marketing Tips and Candid Business Conversations

In this episode, I got to sit down with Mara Kucirek, an online course specialist who helps other business owners create, sell, and improve their online courses. She brought a list of Black Friday Trends for 2024, and then we dive deep into Black Friday sales strategies, including why it's important to start planning early to avoid last-minute stress on Thanksgiving.

We also talk about the importance of delivering a high-quality product, not just focusing on marketing, and why many online courses fail because they don’t help students implement the material.
Mara shares SO much, so whether you're a course creator or small business owner gearing up for the holiday sales season, this episode is full of actionable tips to make your Black Friday a win!

🎙️ In This Episode:

• The biggest 2024 Black Friday trends we're going to see
• The easiest thing to offer in your courses (that your potential students really want!)
• Balancing marketing and sales with creating a great product
• Why low-ticket offers are booming and whether or not it's actually worth creating one

Links Mentioned:

• Read the full shownotes: https://thekarareport.com/43
• Watch Mara's FREE Webinar On Black Friday Trends: https://thekarareport.com/black-friday-trends
• Grab Mara's Black Friday Toolkit: https://thekarareport.com/bf-toolkit
• Follow Mara on Instagram: https://www.instagram.com/marakucirek/
• Read one of Mara's Kucirek income reports: https://marakucirek.com/august-2024-income-report/
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport