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Choose Your Business Battles Carefully in the New Year
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Вміст надано Jim Galiano. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jim Galiano або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
It’s difficult for smaller businesses to compete with their larger counterparts without having an intelligent, time-tested strategy in place. The “niching down” concept came about as a response to this dilemma. You specialize and serve a group within a group.
In today’s episode, I want to look at this through the lens of search engine marketing and SEO-based strategy.
In plain English, I’m talking about putting yourself in a position where you’re not competing for the same words and phrases most of the biggest companies in the world are competing for.
In today’s episode, I want to share with you a very “doable” alternative involving fewer competitors.
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