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Everything You Need to Know About the Google and MSFT Spam Rules in 2024 with Ruari Baker
Manage episode 397604222 series 2948163
Вміст надано Jake Dunlap. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jake Dunlap або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we are joined by Ruari Baker, Co-Founder & CEO of Allegrow, to navigate the complex terrain of Google and Microsoft's updated spam rules for 2024, underlining their significance for both B2C and B2B email communications. We unravel the nuances of these policy changes, addressing common misconceptions and providing a strategic roadmap for businesses to adapt their email marketing and sales strategies effectively. Ruari and Jake emphasize the importance of compliance, suggesting tools and processes for monitoring, and advocating for a proactive stance in improving email deliverability and engagement. The episode is a call for businesses to refine their outreach strategies, ensuring they align with the evolving digital communication landscape while maintaining the integrity of their sender reputation and inbox placement.
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Related Content:
Allegrow: https://bit.ly/allegrow-email-deliberability
Google Email Sender Guidelines: https://support.google.com/mail/answer/81126?hl=en#requirements-5k&zippy=%2Crequirements-for-sending-or-more-messages-per-day
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Follow Ruari:
LinkedIn: https://www.linkedin.com/in/ruaribaker/
Follow Jake:
LinkedIn: https://linkedin.com/in/jakedunlap
Instagram: https://instagram.com/jake_dunlap_
Twitter: https://twitter.com/jaketdunlap
Website: https://jakedunlap.com
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