Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall)

The Internal Marketing Podcast

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT SARAH GOODALL

Sarah Goodall is the CEO of Tribal Impact ( www.tribalimpact.com ) a specialist organisation that brings global B2B brands to life through digitally activating their employee voices on social media. Working with companies such as ServiceNow, Panasonic and Henkel, Tribal builds digital confidence within employee communities, reducing reputational risk and scaling authentic influence in the market. With over 25+ years in B2B marketing, Sarah and her team understand how to overcome the complexities around driving digital habits and connecting the dots between siloed programs including Social Selling, Employee Advocacy and Influencer Marketing.

You can follow Sarah on LinkedIn ( https://www.linkedin.com/in/sarahgoodall/ ) or Twitter ( http://www.twitter.com/sarahgoodall )

ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.