Mastering the Market: The STP Blueprint for Real Estate Success

The HyperFast Agent Podcast

In this episode of the Hyperfast Nation podcast, Dan Lesniak discusses the STP (Segmentation, Targeting, and Positioning) process, a marketing strategy he utilized to achieve over $22 million in real estate sales during his first year in the industry. Drawing from his MBA knowledge, he adapts the STP framework to real estate, highlighting its scarcity in typical real estate training. The podcast details each step of the process: segmenting the market into manageable parts, choosing a target segment that promises substantial yet achievable market share, and positioning oneself as a unique provider of value in that segment. Dan's approach emphasizes the importance of narrowly focused marketing efforts rather than broad, less effective ones, using the analogy of a baseball's impact to illustrate the effectiveness of precise targeting. Additionally, the episode serves as a teaser for his book, "The Hyperlocal Hyperfast Real Estate Agent," which delves deeper into these strategies, available in various formats.

If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.

Join Dan as he discusses:

- **Introduction to the STP Process:** The host explains how he utilized the STP (Segmentation, Targeting, and Positioning) framework, originally learned during his MBA, to sell over $22 million in real estate in his first year. He outlines the importance of this methodology in effectively entering and thriving in new or existing markets.

- **Detailed Breakdown of Each Step:** The podcast dives deep into each component of the STP process:

- **Segmentation:** Dividing the market into manageable and strategically relevant segments.

- **Targeting:** Selecting the most promising market segment that balances size and potential profitability.

- **Positioning:** Establishing a unique value proposition to stand out within the chosen segment and attract clients by offering distinctive benefits.

- **Practical Applications and Resources:** Dan shares personal anecdotes and success stories to illustrate the process’s effectiveness, promoting his book "The Hyperlocal Hyperfast Real Estate Agent" as a resource for deeper learning. He also offers access to free coaching and tools for real estate success through a partnership with EXP Realty, providing listeners with actionable steps to apply the STP strategy in their careers.

Notable Quote

"If you have a baseball and you throw it against the side of a glass building, not much is going to happen. But if you throw it into a house window or a car window, it's going to break through." Dan Lesniak This analogy illustrates the importance of targeted marketing efforts in real estate, emphasizing that a well-focused approach can have a significant impact compared to broader strategies.

WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL?

Click here for a trial membership in the Our Inner Circle.

KEEP UP WITH US HERE

Website: https://hyperfastagent.com

Instagram: https://www.instagram.com/HyperFastAgent/

Facebook: https://www.facebook.com/HyperFastAgent/

Twitter: https://www.twitter.com/hyperfastagent

LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/

OUR OTHER EXCLUSIVE YOUTUBE CHANNELS

The Keri Shull Team: https://youtube.com/kerishullteam

Dan Lesniak - https://www.youtube.com/danlesniak

THE BOOK THAT HELPED 10K+ REALTORS

https://amzn.to/2Mkm9Jp

GET DAN'S BEST SELLING BOOK FREE

https://bit.ly/3dbiH3q

INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?

https://bit.ly/3eLG97Z