E486 - How Long Should My Podcast Be - Four Answers Every Podcaster Needs to Hear

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Episode 486 - How Long Should My Podcast Be - Four Answers Every Podcaster Needs to Hear

There’s no single answer to “how long should my podcast be?”—but four main schools of thought offer clarity for podcasters weighing this choice. A well-reasoned, audience-focused approach will help creators find their ideal episode durationFour Perspectives on Podcast Length

• Follow Industry Norms: Most podcasts fall between 20–40 minutes. Research shows this range is comfortable for the average listener, matches commute times, and maintains attention for interviews, news, and storytelling without feeling rushed or drawn out.

• Content Determines Length: Aim for episodes that are “as long as they’re interesting.” A focused 15-minute episode is ideal if it’s packed with value; a deep-dive narrative or nuanced interview might warrant 60+ minutes if the story truly demands it. Never pad or rush for length targets.

• Audience Habits First: Consider listener lifestyles: shorter episodes (10–20 minutes) work for busy professionals or daily shows; longer formats (45+ minutes) suit dedicated fans or episodic, immersive storytelling. Always review download data and listener drop-off to refine timing.

• Consistency Matters More Than Duration: Predictable episode length builds listener habits and brand trust. If project constraints or audience feedback make certain lengths a better fit, stick to what works for you and stay consistent

Clear Suggestion for Podcasters

The quality and value of your content should drive episode duration—not industry averages or arbitrary rules. Start with 20–40 minutes if unsure, test audience engagement, and adjust based on feedback and your production realities. Be concise and purposeful, but never force an episode longer or shorter than its best version demands___

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