Maximizing Revenue During the Slow Season: The Power of SMS Marketing

The Freshlink Deep Dive Podcast

#Business #Marketing #Freshlink #Digital Marketing Strategies #Market Insights #Online Advertising #Seo Best Practices #Social Media Marketing #Content Creation #Lead Generation #Marketing Automation #AI Marketing #Conversion Optimization #Brand Growth #Paid Advertising Trends

35:24

Let’s talk about adulting— actual adulting. Not just paying bills or keeping a houseplant alive, but the kind that involves emotional maturity, healthy boundaries, and conscious self-leadership. Because let’s be honest, most of us weren’t taught how to be fully functioning adults… and it shows. Joining us is Michelle Chalfant , licensed therapist turned holistic life coach, creator of The Adult Chair® model, and author of the new book The Adult Chair: Get Unstuck, Claim Your Power, and Transform Your Life . With millions reached through her podcast, coaching programs, and retreats, she’s here to walk us through the five pillars of being a healthy, grounded adult. Here’s the truth: being an adult isn’t about checking boxes or pretending you’re fine. It’s about owning your truth. Feeling your feelings. Practicing compassion without letting yourself off the hook. It’s about setting firm boundaries—with no need for justification—and recognizing that your triggers are not flaws, they’re clues. None of us were handed a guidebook for how to grow up emotionally. We inherited patterns from people who were figuring it out as they went. But what Michelle shares today is empowering: it’s never too late to unlearn what no longer serves you and become the adult you were meant to be. Whether you’re starting this work or knee-deep in your personal development era, this episode will meet you where you are—and help you move forward with clarity, self-trust, and strength. Connect with Michelle: Website: https://theadultchair.com/ Book: https://theadultchair.com/book IG: https://www.instagram.com/themichellechalfant/?hl=en FB: https://www.facebook.com/@TheMichelleChalfant/ YouTube: https://www.youtube.com/c/michellechalfant Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Boundaries vs. Ultimatums with Jan & Jillian Yuhas | 297 Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

рік тому 12:15

MP3•Головна епізоду

Ready to unlock the secret to skyrocketing your sales, even during sluggish seasons? Join us as we sit down with the marketing maestros at Freshlink to explore the game-changing potential of SMS marketing. With an astounding 98% open rate, SMS trumps traditional email campaigns, promising direct engagement and higher conversion rates. We'll journey through Freshlink's expert advice on permission-based marketing, QR code opt-ins, and the crucial role of segmentation in delivering personalized messages. Discover how to craft concise, compelling texts with clear offers, strong calls to action, and an irresistible sense of urgency—plus, when to send them for maximum impact.
But it's not just about boosting numbers; it's about building a loyal community. Freshlink reveals innovative strategies and creative campaign ideas designed to keep your audience engaged and excited, regardless of the season. By tracking metrics and refining your approach continuously, you'll transform slow periods into golden opportunities for growth. We'll leave you pondering a vital question: How can you use SMS not just to sell, but to genuinely connect with your customers and foster a thriving community? Join us and transform your marketing strategy, one powerful text at a time.

Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link.
Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart.
Create your bio page and start tracking your success. Visit Freshlink’s website and get started today!

Розділи

1. Maximizing Sales With SMS Marketing (00:00:00)

2. Building Community Through SMS Marketing (00:10:36)

81 епізодів

Maximizing Revenue During the Slow Season: The Power of SMS Marketing

The Freshlink Deep Dive Podcast

published рік тому

Поширити

MP3•Головна епізоду

Розділи

1. Maximizing Sales With SMS Marketing (00:00:00)

2. Building Community Through SMS Marketing (00:10:36)

81 епізодів

All episodes

1
Leveraging QR Codes for Your Business: Freshlink's Guide to Success 7:22

7 weeks тому7:22

7:22

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7 weeks тому5:01

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1
QR Codes on End Caps: How They Drive In-Store Engagement and Boost Sales 6:21

8 weeks тому6:21

6:21

Can QR codes on end caps revolutionize retail marketing? Join us as we explore this intriguing concept and promise to unlock insights that could transform your approach to engaging customers. With insights from Freshlink, a leading link management platform, discover how technology has evolved to make QR codes a seamless part of the shopping experience, turning end caps into powerful tools for capturing consumer attention. Learn how the strategic positioning of these codes on end caps can offer customers exclusive access to promotions, additional product information, and more, thereby increasing sales and building trust. Imagine the possibilities with just a simple scan: launching a new line of organic snacks and inviting customers to delve into detailed product info, customer reviews, or even recipe ideas without crowding the packaging. Freshlink shares the psychology behind the effectiveness of end caps and how QR codes can take this to the next level, transforming casual shoppers into loyal brand advocates. Whether you're a marketer seeking to innovate or simply curious about retail strategies, this episode is packed with actionable ideas to help you leverage end caps and QR codes for maximum impact. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
Personalized URLs: How Custom Links Elevate Your Brand and Boost Engagement 4:49

8 weeks тому4:49

4:49

Unleash the potential of your online presence by transforming mundane links into engaging and transparent pathways for your audience. Have you ever considered how a simple URL could build trust and boost your engagement? Join us as we unpack insights from Freshlink's blog post on the power of personalized URLs. We explore how moving beyond generic short links can enhance your audience’s experience by providing clarity and transparency. With real-world examples like swapping out jumbled letters for clear, inviting URLs, we illustrate how small changes can lead to significant boosts in clicks and conversions. But it’s not just about aesthetics—Freshlink’s analytics platform provides a strategic edge by tracking which link variations perform best. Learn how you can tailor your URLs to align with your audience’s preferences, effectively making your links not only clickable but irresistible. We encourage you to get creative with your online presence, giving your links a personality that speaks to your brand’s uniqueness. Tune in to discover how personalized URLs can transform your digital strategy and make your content shine. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

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Top Influencer Marketing Strategies to Boost Your Brand's Reach and Engagement 17:06

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Can authenticity truly revolutionize the influencer marketing landscape in 2024? Discover how brands are breaking away from outdated celebrity endorsements to form genuine connections with their audience. Join us as we promise to unlock the secrets behind successful influencer marketing strategies, emphasizing the importance of aligning with influencers who truly reflect a brand's values. We'll explore how real stories cultivate trust and how platforms like Instagram, YouTube, TikTok, and Facebook each offer unique opportunities for engaging audiences through visual storytelling, detailed reviews, and interactive content. Uncover the power of data-driven narratives that fuel impactful campaigns and why long-term relationships with influencers are the cornerstone of credibility. We'll delve into the nuances of tracking engagement, clicks, and conversions, utilizing cutting-edge tools like Freshlink to streamline efforts and ensure campaigns resonate with precision. Our discussion wraps up by highlighting the essence of being strategic, authentic, and committed to creating an enduring influence that extends beyond quick wins, helping brands thrive in an increasingly discerning market. This journey towards authentic engagement is not just about marketing—it's about building legacy and trust. Join us and redefine your approach to influencer marketing. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
How QR Codes Are Revolutionizing Concert Merchandising 14:25

9 weeks тому14:25

14:25

What if you could transform the chaos of concert merchandise lines into a seamless shopping experience right from your phone? Join us as we uncover the revolutionary power of QR codes with the groundbreaking platform, Freshlink. Say goodbye to long waits and hello to instant access to exclusive merch catalogs during your favorite shows. We'll explore how dynamic links can personalize your experience, offering location-based discounts and exclusive festival content that bring you closer to the artists you love. Whether you're a casual listener or a diehard fan, discover how QR codes are reshaping the concert landscape to make you feel like part of something special. But the magic of QR codes doesn't stop at transactions. Imagine unlocking behind-the-scenes content or receiving a personal message from your favorite band, all with a simple scan. We'll reveal how these digital gateways offer unique experiences that enhance fan engagement and strengthen the bond between artists and their audience. With insights from platforms like Freshlink, artists can refine their strategies for merch, tour routing, and beyond, making every concert a more personalized and inclusive experience. Get ready to explore the future of fan engagement in the music industry, where personalized content and innovative technology create unforgettable moments for every fan. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
Unlocking the True ROI of SMS Marketing: Why It’s a Game-Changer for Businesses 6:08

9 weeks тому6:08

6:08

What if the secret to skyrocketing your marketing engagement was hidden in an old-school technology you thought was obsolete? Discover how SMS marketing, often overlooked in favor of modern messaging apps, is making a powerful comeback. We'll unpack insights from Freshlink, a cutting-edge platform that demonstrates how SMS campaigns can achieve astonishing click-through rates of up to 30%, significantly outperforming traditional email efforts. Learn how the potent combination of personalization and timing in SMS marketing can transform mundane messages into irresistible calls to action, tapping into our instinctual response to text notifications. Throughout this episode, we explore how SMS can seamlessly weave into a comprehensive marketing strategy, acting as a crucial touchpoint across various stages of the customer journey. From introducing your brand to nurturing leads and fostering post-purchase engagement, SMS offers a unique avenue for driving immediate responses, especially through time-sensitive offers like flash sales. Tune in as we share compelling real-world examples of segmenting SMS lists based on customer preferences, ensuring that your messages resonate and convert effectively. Whether you're new to SMS marketing or looking to refine your approach, this episode is packed with actionable insights that could redefine your marketing success. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
How Patient-Centric Marketing Transforms Customer Experience and Engagement 14:25

9 weeks тому14:25

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Uncover the secret to transforming concert merchandise experiences and revolutionizing fan engagement with the power of QR codes. Imagine bypassing the long lines and accessing a full catalog of exclusive merch right from your smartphone. This episode promises insights into how Freshlink is at the forefront of this innovation, enabling fans to not only make purchases seamlessly but also connect with their favorite artists in unprecedented ways. Discover how QR codes are not only making transactions easier but also turning concert merch into a gateway for immersive fan experiences. Join us as we explore how these digital tools are reshaping the music industry, offering artists data-driven insights to personalize their engagement strategies. From dynamic links that offer event-specific content to personalized fan interactions that strengthen the artist-audience bond, QR codes are setting the stage for the future of music. Whether you're a musician, a band, or simply a music enthusiast eager to understand this technological shift, this episode provides a comprehensive look at how QR codes are empowering artists and thrilling fans like never before. Don't miss out on learning how the concert merch scene is being transformed right before our eyes. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
Crafting an Effective Enterprise Social Media Strategy: Scaling Success Across Platforms 5:51

10 weeks тому5:51

5:51

What if your social media strategy could transform from random posts to a vital component of your brand's success? Discover the secrets behind a powerful social media presence as we break down Freshlink's insightful blog post on the essentials of crafting a strategy that truly resonates. We dive into the concept of understanding your "why" before even thinking about posting. Is your purpose brand awareness, customer support, or lead generation? Knowing your goals is like having a map before setting off on a journey. Learn how to identify your target audience and select the right platforms, such as using LinkedIn for B2B networking, to ensure your message hits the mark. We're not stopping at strategy; content creation takes center stage too. The idea that content is king, but strategy is queen, rings true as we explore how to produce engaging content that fits into a broader plan, complete with a content calendar for repurposing material. Measurement isn't just about vanity metrics like likes and followers; it's about aligning your activities with business goals. Freshlink's tools, including their popular BioLink, offer insights to track user engagement and make data-driven decisions. Tune in to elevate your social media game with actionable tips and insights that turn your posts into purposeful, impactful elements of your brand journey! Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
Branding Across TLDs: How to Build a Cohesive Brand Identity in a Multi-Domain World 6:04

10 weeks тому6:04

6:04

Unlock the potential of your online presence by mastering the strategic use of top-level domains (TLDs) for branding. Ever wondered how a .shop or .photography can transform your website into a powerful branding tool? Join us as we unravel the nuances of TLDs, inspired by an insightful FreshLink blog post, and learn how these seemingly small letters can make a big impact on your brand's clarity, recognition, and credibility. We’ll share how choosing the right TLDs for your brand can lead to increased conversion rates and a more distinguished online identity without overwhelming your audience or yourself. Before you get carried away with registering every TLD under the sun, we delve into the art of selective domain acquisition. Balancing the temptation to own numerous domains with the need for focused branding is crucial. From .io for tech startups to .legal for law firms, discover how to align TLDs with your core offerings to avoid brand dilution. We also touch on the practical aspects, exploring whether to integrate new TLDs into your existing digital space or to create separate, targeted sites. So, whether you're looking to enhance customer confidence or make your website instantly recognizable, this episode is packed with insights to help you craft an unforgettable online identity. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
Attribution Modeling in Marketing: How to Accurately Measure Campaign Success 16:21

10 weeks тому16:21

16:21

Can understanding attribution models in marketing truly revolutionize your strategy and budget? Discover the answer as we unpack the intriguing world of attribution modeling with insights from the experts at Freshlink. We promise by the end of this episode, you'll be equipped with the knowledge to transform every customer interaction into a valuable step towards conversion. Say goodbye to vanity metrics and hello to a system that focuses on actions that genuinely drive sales. Explore different attribution models such as first touch, last touch, linear, and time decay, each offering a unique lens through which you can identify the most impactful parts of your marketing journey. Empower your marketing decisions with data-driven insights that illuminate the effectiveness of your campaigns. With Freshlink's accessible tools, even those without a massive budget or a team of data scientists can dive into the world of in-depth analytics and customization. A data-driven mindset is not just advantageous—it's essential in today's competitive landscape. Unleashing this potential could uncover hidden marketing gems and significantly bolster your customer relationships. Join us as we inspire you to unlock your data's full potential and craft impactful strategies that meet—and exceed—your marketing goals. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
How Patient-Centric Marketing Transforms Customer Experience and Engagement 17:30

11 weeks тому17:30

17:30

Unlock the secrets of patient-centric marketing and transform your approach to healthcare communication! Imagine being able to truly understand and connect with your audience on a personal level, especially when they are most in need of guidance. This episode takes you on a journey through the strategic landscape of patient-focused marketing, where empathy, transparency, and trust reign supreme. We explore the crucial role of educational resources and empathetic messaging, ensuring your audience feels heard, respected, and informed. In an era where data security is non-negotiable, learn how protecting patient information can solidify the trust that is so vital in healthcare. As healthcare increasingly migrates online, discover how to create seamless digital experiences that put patients in control of their journey. We highlight the power of user-friendly patient portals and apps, which can turn a potentially frustrating experience into one of empowerment and ease. Plus, we delve into the influential world of online reviews and testimonials, illustrating how they can serve as the social proof needed to build confidence in your healthcare services. Just as we rely on reviews for restaurants and hotels, positive patient stories can be a game-changer in healthcare, validating the quality and compassion of your care. Join us to uncover the keys to creating meaningful patient interactions in today's digital age. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
Boost Your SMS Marketing ROI with Branded Domains: Why Your Brand Needs This Edge Now 16:05

11 weeks тому16:05

16:05

Unlock the secret to transforming your SMS marketing with the power of branded domains. Imagine every text from your favorite brand arriving with a link that's not just recognizable but trustworthy, significantly boosting your engagement rates. Join us as we explore how these familiar links act as a beacon of trust, enhancing brand perception and loyalty. We dive into the psychological nuances of why seeing a brand name in a link can increase comfort and engagement. Discover how tools like FreshLink simplify the management of these domains while offering features like A-B testing to ensure your links perform at their best. In this episode, we unravel the technical aspects of setting up custom subdomains for targeted campaigns, helping you create a cohesive and consistent brand experience. Learn how personalized links tailor messages to different customer segments, enabling marketers to track engagement and make data-driven decisions. We highlight the importance of leveraging analytics to understand audience behavior and refine marketing strategies. By focusing on effective strategies, brands can personalize communication and build stronger customer relationships, ensuring trust and loyalty in the crowded digital marketing landscape. Whether you're a seasoned marketer or just starting, this episode will equip you with the insights needed to harness the power of branded domains effectively. Freshlink is the purpose-driven, all-in-one link management platform with smart dynamic links, stunning QR codes, secure bio pages, and cutting-edge analytics designed to help users increase clicks, maximize conversions, boost engagement, and grow followers through a single, customizable link. Freshlink uniquely blends ease of use with a strong focus on togetherness and global impact. By donating 10% of its profits to fight world hunger, thirst, and human trafficking, Freshlink goes beyond just connecting people – it empowers users to make a meaningful difference with every link they share. This combination of security, simplicity, and social responsibility sets Freshlink apart. Create your bio page and start tracking your success. Visit Freshlink’s website and get started today !…

1
Boost Your Engagement: Essential SMS Marketing Tips for Instant Results 15:47

11 weeks тому15:47