JORDAN HARPER: Making Time for What Matters

The Double Win

In this episode, Michael and Megan Hyatt Miller are joined by Jordan Harper, founder and CEO of Barefaced, to discuss how she turned her expertise as a nurse practitioner into a successful skincare brand. With a philosophy of "less but better," Jordan shares how she simplifies not just her skincare routine but her life as a busy entrepreneur and mother of four young children. She dives deep into her approach to time management, delegating tasks, and the importance of systems—both at work and at home.

Jordan also talks about how using the Full Focus Planner has helped her stay organized and balanced, revealing the key productivity strategies that allow her to thrive in business while maintaining her personal life.

Memorable Quotes

1. “It’s the little things you’re doing every single day that are yielding these big results over time. They’re underestimated because they do take consistency to see results.”
2. “Especially as women, we can have this martyr mindset where everyone’s first. That might work for a week, a season, but you will get so depleted. And then what do you have?”
3. “As I’m blocking out my schedule, I’m curating the life I actually want.”
4. “There’s so much I say no to, and I love it.”
5. “You have to truly build systems for your life. I think we focus so much on systems from a business perspective, but I mean for your personal life.”
6. “One of my goals for 2024 was to stop saying, ‘I don’t have time.’ I say, ‘I don’t make time for that’ because I really believe we have time to do the things that we want to do. We can’t do everything, but that’s why you need to know what you want to do.”

Key Takeaways

1. Less But Better Philosophy: Jordan’s approach to skincare and life is rooted in minimalism—prioritizing quality over quantity in everything she does.
2. Serving the Need: How did Bareface scale to 250,000 customers in a crowded market? By centering helping over selling.
3. Importance of Time Blocking: Using the Full Focus Planner and time blocking helps her manage her business, family, and personal life effectively.
4. Outsourcing and Systems: Delegating tasks at work and home, including hiring help for household management, enables her to focus on what matters most.
5. Family and Work Balance: With four kids under five, Jordan stresses the importance of systems, outsourcing, and creating margin in her life to be present with her family.

Resources

• Jordan Harper on Instagram: @jordanharpernp
• Barefaced Skincare: barefaced.com
• Full Focus Planner: fullfocusplanner.com

Watch on YouTube at: https://youtu.be/eiuLjusUa2A

This episode was produced by Sarah Vorhees Wendel of VW Sound