Behavioural Science for Digital Marketing

The Digital Marketing Podcast

Вміст надано Daniel Rowles, Ciaran Rogers, and Louise Crossley. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Daniel Rowles, Ciaran Rogers, and Louise Crossley або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

21d ago 25:37

MP3•Головна епізоду

"Thinking is to humans how swimming is to cats, we can do it, but we'd rather not". When humans make decisions, they don't always make those decisions in a fully considered and thought out way, but rather they make quick and speedy decisions. And the way at which we do that, is at the heart of behavioural science.

Behavioural science is often overlooked by a lot of marketers. In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts. You don't want to miss this episode!

Show notes: https://targetinternet.com/resources/behavioural-science-for-digital-marketing

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193 епізодів

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