Driving revenue growth through 3rd-party audiences

The Demand Gen Fix by GrowthMode Marketing

Using third party channels to reach your ideal customers where they already hang out is a no brainer, right? Yes! But, like anything in your demand generation long game, building brand awareness and credibility with 3rd-party audiences won’t happen overnight.
In this episode, Zach Jones, chief revenue officer at TechnologyAdvice joins us to share his insights into the importance of incorporating 3rd-party channels into your strategy that, over the long-term, builds bigger brand awareness, credibility – and ultimately demand for your products and services.
Listen now to find out how to make smart decisions about syndicating content with channels that are a good match to reach companies that fall into your ideal customer profile.
00:01 Introduction
01:21 How 3rd-party channels can help you reach your ideal customers
02:39 Building an audience and credibility through 3rd-party channels
07:02 The challenges with 3rd-party channels
11:41 Setting expectations for the marketing investment
14:15 Converting leads and creating long-term pipeline
16:59 Nurturing leads and treating them differently based on intent
20:36 Evaluating vendors based on audience relevance
23:36 Having deeper level conversations around performance metrics
24:25 A client success story: A long-term partnership
28:02 Balancing short- and long-term strategies in demand generation
29:49 The use of intent to solve bottom-of-funnel challenges
30:59 Conclusion

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.