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Вміст надано The Daily Brief Podcast | Promax. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Daily Brief Podcast | Promax або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Player FM - додаток Podcast
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Episode 201: Vivid Zero Collaborates With BNC to Create Sleek New Identity
Manage episode 319888053 series 1458929
Вміст надано The Daily Brief Podcast | Promax. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Daily Brief Podcast | Promax або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known.
In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam.
BNC President and CEO Princell Hair and Vivid Zero Co-Founder and Chief Creative Officer Michael Vamosy join the podcast to talk about how, through a process of close collaboration and digging into lots of data, the rebrand came together and prepared BNC for a future of expansion.
102 епізодів
Поширити
Manage episode 319888053 series 1458929
Вміст надано The Daily Brief Podcast | Promax. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Daily Brief Podcast | Promax або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known.
In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam.
BNC President and CEO Princell Hair and Vivid Zero Co-Founder and Chief Creative Officer Michael Vamosy join the podcast to talk about how, through a process of close collaboration and digging into lots of data, the rebrand came together and prepared BNC for a future of expansion.
102 епізодів
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Схожі до The Daily Brief Podcast | Promax
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
