Creating brand equity through brand safety and a consistent message

The Current Report

Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging.

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To read the full stories included in this episode:

• Media planning should be more like long-term investing, not day trading: https://www.thecurrent.com/talia-arnold-exverus-media-planning-data
• It’s time to retire the marketing funnel: https://www.thecurrent.com/marketing-funnel-exverus-media-director-data
• For Context: Advertising in a recession: https://youtu.be/VU0n5wma-rQ?si=ti1A_A-4wc_KBjHb
• P&G, L’Oréal, and more increase ad spend as inflation falls: https://www.thecurrent.com/proctor-gamble-loreal-inflation-ad-spend-marketing-recession-sales-federal-reserve
• Walmart Releases Q2 FY25 Earnings: https://corporate.walmart.com/news/2024/08/15/walmart-releases-q2-fy25-earnings

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR