Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports A.I.
Manage episode 425413773 series 3482184
A.I. is a divisive topic in advertising, particularly amongst creatives.
From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it."
_______
To read the full stories included in this episode:
- Cannes Lions 2024: Much ado about AI, Olympics frenzy and Elon Musk’s apology tour: https://www.thecurrent.com/cannes-lions-2024-ai-olympic-sports-elon-musk
- At Cannes, advertising leaders sound the alarm on the state of news: https://www.thecurrent.com/cannes-advertising-leaders-news-publishers
- Why commerce media networks are making a bigger play at Cannes Lions 2024: https://digiday.com/marketing/why-commerce-media-networks-are-making-a-bigger-play-at-cannes-lions-2024/
- Axios at Cannes Lions: Axios' Sara Fischer in conversation with Meredith Kopit Levien:
- https://youtu.be/3WK9-2a8pwU?si=PUudR86ZqC9Z2erc
_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
70 епізодів