How Much Is Production Value Really Worth?
Manage episode 310316562 series 3052174
Wistia’s Head of Production, Chris Lavigne, dissects the true worth of production value by breaking down their One, Ten, One Hundred video marketing campaign. Challenging LA-based video agency, Sandwich, to produce videos at three different budgets, the campaign also generated a Webby-award winning documentary of the same name. What’s the value of taking big creative swings? Why did Chris’s heart sink after seeing the first cut of his $100,000 video? Push play and hear him tell all. www.animusstudios.com
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