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The Creative Jungle

Animus Studios

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A podcast exploring the creative process and the people that have the creative courage to find their fascinating. Formerly The Video Jungle Podcast, Animus Studios co-founders Arty Gold and Justin Andrews are on a mission to uncover what it really takes to conceptualize and execute creative ideas from weekly guests who are doing extraordinary work in their respective fields. Animus Studios is a video-first, marketing and strategy agency. Our mission is to lead your brand to winning ideas tha ...
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show series
 
Our hosts, Arty and Justin, get into the holiday spirit with a review of the Netflix Christmas movies that made the greatest impression on them this year. Is Kurt Russell the best Santa Claus ever? Who considers catfishing a romantic holiday plotline? Are the Christmas classics of the past still resonating with the kids of today? We look for answer…
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Chris Grabenstein's prolific writing career has captured the imaginations of countless children around the world with his award winning books such as The Haunted Mystery series, The Smartest Kid In The Universe, The Lemoncello series and more. How does he do it? In this interview, Chris shares the lessons he learned from his roots in improv comedy,…
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CC Ice is a stunt performer and actress whose credits include doubling as Elizabeth Olsen's Scarlet Witch in some of the most iconic action sequences in recent cinematic history. But as CC reveals, there's a lot more to capturing a stunt performance in order to blend an actor with their stunt double to achieve the suspension of disbelief. Hear CC d…
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Team Coco's Head of Post Production, Robert James Ashe, hops on the podcast to talk through the editing process of Conan O'Brien's long running late night talk show. How does their editing team take an idea and shape it into an on air sketch? What's the collaboration like between the writers, producers and post production team? What did Team Coco h…
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Byron White is a serial entrepreneur who's launched half a dozen successful start-ups including writeraccess.com, which has made the INC. 5000 list for five years in a row. Byron's not short on ideas, but it's his process for executing those ideas that keep delivering growth to his ventures. Hear the stories behind his most successful start-ups, ho…
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LeBron James or Michael Jordan? People have strong opinions on the GOAT of basketball debate. But after watching Space Jam 2: The Legacy, we definitely have an answer to who the GOAT of basketball films costarring Looney Tunes characters is. Justin and Arty air their grievances about the latest LeBron James effort, rethink their childhood impressio…
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Joel Relampagos is an acclaimed Los Angeles based Executive Producer and Showrunner whose most important work may be founding the Los Angeles based mental wellness community, Change Your Algorithm. Joel candidly shares his own mental health journey, how the transformation he went through has influenced the creative executive he is today, breaking d…
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Tess Tregellas is a comedian, actor and filmmaker you admire because she's not afraid to try something new. Whether it's making award winning short films, trying out a new bit on social media or performing in comedy clubs all over New York City, Tess is putting her creative courage on display everyday. "It's like going to the gym, it's the reps," s…
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Tamsen Webster is the kind of marketing strategist you call when you have a big idea that needs a megaphone. Part storyteller, part strategist, part 'idea whisperer', Tamsen has helped build messaging approaches for some of the biggest tech, pharma and life sciences brands in the world to drive action with their ideas. How does she do it? Let her t…
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Andrew Tarvin was like many of us who found office life to be a little dull until he started applying his improv comedy background into the workplace. Fast forward to today and Andrew is a bestselling author, has a Tedx talk with over 10 million views and founded his own company, Humor That Works, where he helps organizations get better results whi…
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Annabelle Mauger is a renown creative director from France who grew up surrounded by a world of art and cinema. So it's no surprise that her creative mind is dazzling audiences around the world with her immersive art exhibitions. Hear how Annabelle takes the works of masters like Vincent Van Gogh or Pablo Picasso and designs an immersive audiovisua…
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JP Bolles is the Vice President of Creative for Sandwich, an LA based video agency that's changing the way brands are creatively thinking about their video marketing content. With the success of their videos, it's no surprise that JP and the Sandwich team field a constant barrage of calls from clients asking for cookie-cutter versions of their prev…
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Jennifer Bonine was the first female Artificial Intelligence platform tech CEO and is here to tell us how she applies her creative process to the design, implementation and marketing behind her tech start ups. As the CEO of AI Appstore and recently launched virtual building platform, RedRex, Jenn's no stranger to imagining how AI can enhance the hu…
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Writer/Director Murphy McCann tells us all about the development and production of her first scripted short, Burning My Tongue, about the complications and comedy that comes with trying to flirt or date when you're LGBTQ. As a member of our internal team, Murphy is an essential part of our creative meetings. But it wasn't always that way. Find out …
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Josh Kirk is an independent writer, director, and editor whose dark comedy inspired work, Know Nothins, garnered award-winning praise on the film festival circuit. Hear Josh break down his creative writing process, how he developed his latest short, Hip Cat, and how he collaborates with a crew to bring his words to life on the silver screen.…
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Adam Weiner has seen his share of success as an indie rock act. His band, Low Cut Connie, has garnered praise from music legends like Elton John, Bruce Springsteen and even earned a spot on President Obama’s summer Spotify music list. Hear how Adam went through his creative metamorphosis to become what he considers to be the entertainer he is today…
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Creative courage is a theme we’ve stressed over the years with our Video Jungle Podcast. So we decided to follow our own advice, and revamp the show to focus on the creative process of people we think have creative courage in their field of work. All industry sectors apply here as we attempt to get to the root of creativity. What does it mean to be…
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The holiday season is a time family, friends, giving, and rewatching your favorite holiday themed movies. Whether you jump back into the 'Die Hard is a Christmas movie' debate, consider 'Nightmare Before Christmas' a Halloween movie, or desire a stop motion adventure with Yukon Cornelius and Rudolph, these are the films that we hold dear to our hea…
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In a different world, Elf, the 2003 Will Ferrell holiday classic may never have been made. It's true! Thanks to Netflix's 'The Movies That Made Us' series, we got all the behind the stories on the making of Elf that had us thanking our lucky candy canes the filmmakers persevered. Hear are takeaways on what stood out to us from the production side a…
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Thanks to COVID, in-person video production has been an anomaly in 2020. Whether we like it or not, it's forced us to get used to a different level of quality control and develop new recipes for creating video marketing content. In this episode, we're sharing insights about our virtual production protocol that helped our clients continue their 2020…
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What kind of leader does it take to manage a team during a pandemic? How can you empower your people with nothing but virtual meetings? We dug into our podcast archives to find the answers from 3 spirited leaders, author Mike Michalowicz, professor Michael Roberto, and executive producer Walter Biscardi Jr., whose advice seems more profound today t…
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UK based Director, Writer, and Podcaster Giles Alderson tells us all about the 7 year journey of making his film 'The Dare', a perfect streaming delight for this weekend's Halloween festivities or year-round horror enthusiasts. Giles' extraordinary passion for filmmaking, the quality of projects he's producing including his own reimagining of the K…
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Matt Berkowitz, CCO of Atomic Cartoons, shares a behind the scenes look at the making of their hit Netflix series, The Last Kids On Earth. Fresh off an Emmy Award win, Matt explains the creative process Atomic goes through for their popular slate of kids animated programming, and how they've kept production going during COVID. Plus, we bring back o…
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Is the recent launch of Peacock, NBC's new streaming service too little too late? We think so. Netflix has become their own broadcast network right before our eyes. And TV networks only have themselves to blame. We discuss the impact of the rebel streaming service revolution against the Hollywood empire's traditional distribution system, and how th…
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B2B and B2C marketing may seem like adversarial ideologies, but we would argue that a B2C creative approach can influence more effective B2B marketing messages. It may also be why insurance companies go for humor with their ads. We dive into ABC's of both philosophies, what's the difference between marketing to consumers and consumers who run busin…
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Hulu's recent NFL ads got us thinking a lot about the practical uses of deep fake technology. Are there any, really? Is sticking NFL football stars heads on different bodies really that creative? Arty and Justin breakdown Hulu's Hail Mary which leads to further discussion on the implications of deep fake tech being readily available to anyone. The …
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Not necessarily. Don't you really just need a 15sec. ad that blasts your audience with a CTA? What story do you think you're telling in a 6sec. YouTube bumper? The truth is all those marketing gurus stressing the value of storytelling in your video marketing content aren't painting you the whole picture. It's a little more complicated. We dissect d…
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Corporate buzzwords spoken in video content is a serious buzzkill. Just stop it. You're wasting precious camera time. Everybody thinks their company is innovative, customer driven, and has the best culture in the world. Whether or not that's true, it's the same messaging everybody says in their content. Don't say it, show it! We're making videos af…
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Damien Chazelle is a phenomenal director. So it's no surprise the latest short he made for Apple, using the iPhone 11 Pro, is a beautiful example of vertical video content. But it's not the kind of exercise that should get your internal marketing team thinking they have magical filmmaking powers right in their pocket. We discuss just how practical …
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It certainly got our attention just for the shear volume of clips the editors of the video went through. But beyond some serious post-production fortitude, Arty and Justin share their reactions to the concept, execution, and overall messaging involved in Nike's latest viral hit. What appears to be a very complicated edit, may have started off as a …
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Writing a script that translates to video requires a lot more than a list of product features. There are intangibles like pace, tone, and creativity that DIY writers don't always think about. If your script is clunky or flat out boring, your video content is off to a rough start before you record a single frame. Arty and Justin share their tips for…
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Arty and Justin discuss what video production will look like as states begin reopening amidst COVID-19 regulations. Besides higher sanitation standards with the amount of human contact involved in filmmaking, businesses have adjusted to using video as an everyday tool. What are the new expectations for video marketing producers and directors? Is pr…
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Media training has always been an essential part of video marketing. Since the COVID-19 lockdown, presenting yourself on camera has become an even more necessary skill set for daily video chats while working from home. Arty and Justin are here to tell you that you're right, reading off a teleprompter is the hardest thing ever. One take wonders are …
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Is there such a thing as trying too hard to be funny in a 30-second commercial spot? We think so. Arty, Justin, and Director Jordan Brady describe what "funny" really means for commercial directing whether it's designed for broadcast or social media. How do directors get the best out of their comedic talent through scripted and improv takes? Is LiM…
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Jordan will provide days of riveting behind the scenes stories and lessons from his extensive commercial directing resume if you ask him. Or you could take his brand new online masterclass, available now. Together we break down some of Jordan's most infamous commercial campaigns and the significance of directors managing on-set relationships. Plus …
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The Animus Super Shorts Club was founded to expand the skill sets of the creatives at Animus Studios while practicing what we preach, finding the fascinating stories we want to tell through our passion for filmmaking. It's not just a tagline. It's what we believe in. (The acronym is also not lost on us!) Hear why Arty and Justin invest in giving th…
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EJ McLeavey-Fisher is a film festival vet whose documentary work has garnered selections to AFI, Nantucket, Montclair, and Big Sky's prestigious exhibitions. His latest success, The Guy, is a brilliant docu short about Hollywood stuntman Brian Donahue. But EJ believes his passion projects are what give him a marketing edge on obtaining and deliveri…
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Jess Bachman, the Digital Strategy Director at Nail, an award-winning advertising agency in Southern New England, talks about their widely successful digital marketing campaign for Woodchuck Cider. While initial strategies were somewhat typical, a surprising fan response from an unorthodox platform forced a marketing pivot that became a hit with au…
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Repurposing footage and interview sound bites into new content can deliver added value to clients. With a little more pre-production planning and forecasting of video content opportunities, a film crew can accomplish a lot more than just sticking to the storyboards of one video. Arty and Justin share their advice for keeping clients informed of the…
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Filmmakers Tim O’Donnell and Jon Mercer take us behind the scenes of their latest documentary, Life Without Basketball. The film chronicles barrier-breaking basketball player, Bilqis Abdul-Qaadir, who was the first Division 1 basketball player to play wearing hijab, until a controversial ruling put her professional sports career on hold. Hear Tim a…
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Arty and Justin consider the impact of the coronavirus outbreak on all of us while offering thoughts on how businesses and video production pros can communicate through these trying times. Despite this uncharted territory, we are eternal optimists who believe in the kindness, strength, and hope of our communities, both local and international. Shar…
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The subject of your documentary film will be the ultimate voice that carries home a poignant message to an audience. Animus Studios Lead Editor, Roy Power, chronicles how his documentary short, Memory Video, started as a concept that was later enhanced by finding Miguel Gomez, the owner of Viva Video, as a lead character to study. Memory Video prem…
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Arty and Justin share their experiences and tips from interviewing hundreds of CEOs, pro athletes, and people with fascinating stories over the years. Whether you're making a feature film or video marketing content, great documentary filmmaking is reliant on your ability to interview people. Capturing great soundbites from those in front of the bri…
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Wistia’s Head of Production, Chris Lavigne, dissects the true worth of production value by breaking down their One, Ten, One Hundred video marketing campaign. Challenging LA-based video agency, Sandwich, to produce videos at three different budgets, the campaign also generated a Webby-award winning documentary of the same name. What’s the value of …
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The worlds of TV, film, comics and cosplay are converging once again in downtown Providence as we host press relations manager Susan Soares from Altered Reality Entertainment; the people responsible for delivering a world of pop culture bliss for all. Hear what's in store this weekend from iconic franchises and nostalgic 80's hits to the comics and…
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"Lion's Gotta Eat" and for the past 6 months we've been feasting on productions, which put our season 2 plans on hold. But we're officially in the pre production phase of bringing our listeners an insightful, inspirational and often times comical new season of The Video Jungle. Here's an update from Arty Gold on what you can expect as well as teasi…
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Condé Nast is a global media company that some of the world’s most influential properties call home including Vogue, Vanity Fair, GQ, The New Yorker, and Wired. Joining us is their Executive Director of Branded Content, Justin Montanino, to discuss how he and his team are growing the company's video unit from strategy and development to production …
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Doug Palmieri and Rob Anthony of iHeartMedia are here to put our radio voices to shame and discuss how digital media has influenced the radio broadcast industry. Besides their co-hosting duties on 94 HJY and Coast 93.3, Doug and Rob manage the programming and marketing duties at their family of channels. Hear how they turned them into some of the m…
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Boords is a powerful storyboarding tool we love to use and highly recommend. But don't take our word for it. Hear from one of the developers, James Chambers, who saw the need to make storyboarding easier for production companies just like yours. A designer and entrepreneur himself, James along with his partner Tom Judd developed the app at their co…
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