S121. Going viral on social media and how to have a successful launch with Laura founder of The Shortlist

The Commerce Club Podcast

Laura first came on to my radar when she was initially in the early stages of setting up her brand the shortlist, we were connected on LinkedIn and she posted an update about her career change that went viral. This was the beginning of some amazing success with social media for the shortlist & proof LinkedIn is not just a proffessional networking platform for corporates.
The shortlist is a limited edition petite fashion brand, helping sub 5’3 girls break up with their tailotrs. The best businesses are often born out of personal challenges and Laura had always struggled to find clothes to fit her other than the trend led petite sections at miss selfridge and topshop.
She took matters in to her own hands and pivoted her career from recruiter to fashion designer and documented her entire business set up journey along the way.
In this weeks episode of the commerce club podcast I chat to Laura about why she thinks her launches have been so successful & some challenges she has had to battle through.
If you want to find out more about Laura and her brand The Shortlist you can check her out on instagram hereand her website here!
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