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How The Smith Family is evolving their storytelling
Manage episode 438259440 series 2390253
Вміст надано ImpactInstitute. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ImpactInstitute або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none, but experienced by all.
With all that going on, what key areas of focus will move your marketing needle and cut through a crowded sector? What makes your charity different, and what are the strategies you can add to your toolkit to help communicate that to your audience?
On this episode of The CMO Show, Mark is joined by Lisa Allan, Head of Fundraising at The Smith Family, who talks competitive landscape, the value of measurement, and the strategic role of storytelling for charities.
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The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
206 епізодів
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Manage episode 438259440 series 2390253
Вміст надано ImpactInstitute. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ImpactInstitute або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none, but experienced by all.
With all that going on, what key areas of focus will move your marketing needle and cut through a crowded sector? What makes your charity different, and what are the strategies you can add to your toolkit to help communicate that to your audience?
On this episode of The CMO Show, Mark is joined by Lisa Allan, Head of Fundraising at The Smith Family, who talks competitive landscape, the value of measurement, and the strategic role of storytelling for charities.
You might also like:
The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.
206 епізодів
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Схожі до The CMO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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Player FM - додаток Podcast
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