Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself

The CMO Podcast

Jim's guest on The CMO Podcast this week is Kelly Lohr, the Chief Marketing Officer for Orangetheory Fitness, the leading heart-rate-based workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Orangetheory’s history begins in Fort Lauderdale, Florida, where founder Ellen Latham opening the first studio in 2010. Now more than a decade later, Orangetheory has expanded to 1500 studios throughout the US and 24 countries, with over one million members, and surpassing $1 billion in sales.

Kelly first discovered Orangetheory as a member herself, before joining the team in 2022. She brought her 20 years of marketing experience to the brand, including time at Freshly and Amazon Go. Kelly shares her remarkable personal story, as well as the story of a brand that sought to revive interest in in-person workout classes following the shutdowns of 2020 and 2021. Orangetheory has certainly achieved their goal; the brand is stronger today than it was pre-pandemic.

Recorded at the Next Gen CMO Academy at Deloitte University in Dallas Texas, this episode features a conversation with a CMO who loves working out as much as Jim does!

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