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181 - Unmasking SEO: The Importance of Engaging and Relevant Content
Manage episode 382892591 series 2954305
Вміст надано Benali, Khalil Benalioulhaj, and Martin Holland. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Benali, Khalil Benalioulhaj, and Martin Holland або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Unmask the SEO strategies that will elevate your digital presence to new heights! In this insightful discussion, Rich Harshaw, CEO of Level 10 Contractor, and a seasoned expert in the field, unveils the secrets behind effective Search Engine Optimization (SEO) and why engaging, relevant content is the key to success in the contracting world.
Time Stamps
- 00:15 - Episode Intro
- 04:25 - Discussing Google My Business and SEO
- 04:56 - The Role of Google My Business in SEO
- 05:55 - The Journey of Level 10 Contractor
- 08:15 - The Concept of Level 10
- 11:46 - The Marketing Mindset
- 13:03 - The Importance of Pricing in Business
- 13:48 - The Philosophy Behind Brand Building
- 14:52 - The Role of Identity in Marketing
- 22:20 - Your Website's Conversion Ability
- 27:25 - Why Does Organic Search Matter?
- 29:03 - The Problem with Buying Ads From Google
- 30:19 - Understanding the Role of SEO
- 32:52 - The Importance of Service Area Pages
- 35:27 - What Most People Don't Know About SEO
- 36:26 - Geo-Keyword Pairs in SEO
- 41:31 - The Critical Role of Content in SEO
- 42:05 - Does "One-time SEO" Work?
- 47:46 - Why Blog Pages Matter
- 51:54 - How to Win the SEO Battle
- 56:23 - Understanding the Long-Term ROI of SEO
- 01:02:55 - The Importance of Engaging and Relevant Content
- 01:07:10 - The 60:20:20 Rule in SEO
- 01:09:38 - Web Page Dwell Time
- 01:14:30 - Off-Page SEO & Link Building
- 01:18:54 - Optimizing Your Google My Business Profile
- 01:22:35 - Get in Touch with Rich Harshaw
Quotable Moments from Rich Harshaw
- "So there's three different, there's three different categories of scores on the website audit. One of 'em is conversion ability, which is a measurement of how well your site does at converting traffic into leads. Regardless of where that traffic came from."
- "You've gotta take the time to build the case. You can't assume that anybody knows anything. A website is a great opportunity to build your case."
- "Websites don't rank. Web pages do."
- "You've gotta look at the geo keyword pairs as the battles that you wanna fight."
- "Here's what makes all the difference in the world. It's the ability to create content that is actually engaging, interesting and relevant.
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Resources
- Need Marketing Help? We Recommend Benali
- Watch On Youtube
- Follow On Social: LinkedIn, Facebook, Instagram
- Have Questions? Email us
More from Rich Harshaw
- Level 10 Contractor Website
- Request a Website Audit
- Email Rich
- Check out the Level 10 Contractor Daily Podcast
More from Martin
More from Khalil
More from The Cashflow Contractor
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