How Ben Cohen Successfully Pivoted From Advertising To A Subscription-based Business Model The Business Of Content podcast

Вміст надано Simon Owens and Media journalist. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Simon Owens and Media journalist або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

The Business of Content »
How Ben Cohen successfully pivoted from advertising to a subscription-based business model

7d ago 1:04:26

Поширити

MP3•Головна епізоду

My newsletter: https://simonowens.substack.com/

In 2017, Ben Cohen was living the dream. His politics news site The Daily Banter was generating over 6 million visits a month and enough advertising revenue to support him and a small stable of writers. But then the floor fell out from under him virtually overnight; Facebook pivoted away from news and sent his traffic plummeting. Without traffic, his advertising revenue crumbled.

So in an act of desperation, Ben pivoted his entire business model into paid subscriptions. Doing so forced him to slow down his publishing schedule and focus on serving his core audience. Slowly but surely, he built up a new revenue base, and in the last few months he passed the threshold of 1,000 paid subscribers.

In a recent interview, Ben explained how he executed on his pivot and why he’s determined to never rely on a single large tech platform ever again.

104 епізодів

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist