Вміст надано Leo Laporte. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Leo Laporte або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
Intelligent Machines (Audio)
Відзначити всі (не)відтворені ...
Manage series 142181
Вміст надано Leo Laporte. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Leo Laporte або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The 21st Century began with the rise of the Internet and social media. The next decade will mark the rise of the Intelligent Machines. AI will inhabit all our devices from cars and appliances to smart phones and robots. The Intelligent Machines podcast explores the most exciting revolution humanity has ever seen, filled with promise and peril. More than ever we need to understand what these new devices will bring to our lives and how to make best use of them as the 21st century unfolds. On this show you'll meet the AI pioneers, inventors, and innovators who are about to disrupt every aspect of modern life. You'll learn what's real and what's hype, and you'll come away with a deep understanding of the intelligent future that awaits us all. Records live every Wednesday at 5:00pm Eastern / 2:00pm Pacific / 21:00 UTC.
…
continue reading
489 епізодів
Відзначити всі (не)відтворені ...
Manage series 142181
Вміст надано Leo Laporte. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Leo Laporte або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
The 21st Century began with the rise of the Internet and social media. The next decade will mark the rise of the Intelligent Machines. AI will inhabit all our devices from cars and appliances to smart phones and robots. The Intelligent Machines podcast explores the most exciting revolution humanity has ever seen, filled with promise and peril. More than ever we need to understand what these new devices will bring to our lives and how to make best use of them as the 21st century unfolds. On this show you'll meet the AI pioneers, inventors, and innovators who are about to disrupt every aspect of modern life. You'll learn what's real and what's hype, and you'll come away with a deep understanding of the intelligent future that awaits us all. Records live every Wednesday at 5:00pm Eastern / 2:00pm Pacific / 21:00 UTC.
…
continue reading
489 епізодів
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