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Вміст надано Nicole Donnelly. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nicole Donnelly або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Make Money Where You’re Making Money: Market Research Can Help Small Business Success

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Manage episode 357983291 series 3439408
Вміст надано Nicole Donnelly. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nicole Donnelly або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

One life-altering meeting with HR and one stint as a school bus driver set Liz Zurek-Beaudry, Principal of Envision, on an entrepreneurial journey that didn’t quite fit into her corporate plans. Liz gets vulnerable with host, Nicole, about not climbing the corporate ladder, discovering the joy of integrating work with her family life, learning to make money where you make money, the power of tapping into your network, and how being authentic on social media can drive small business success. It’s a new episode that may make you cry and definitely will make you laugh.
ABOUT LIZ ZUREK-BEAUDRY

Liz Zurek-Beaudry is the Principal of Envision, a branding and culture organization that helps companies differentiate themselves in a way that aligns to who they are and their vision, both internally and externally. She also owns MDNA Cloud, a proprietary software that measures an organization’s culture. Based on the data, they can help companies identify what makes them unique and build a strong brand culture.
Liz has worked on large brands including the Muhammad Ali Center, Buick, the General Motors Foundation, The Guardian Life Insurance Company of America, and Cambria. Envision’s sweet spot is working with SMBs with less than 300 employees. She’s married to an amazing man and mom to two boys born in South Korea. They enjoy traveling as a family and spending time on the lake. Her mantra: Any day can be conquered with a good hat!
KEY TOPICS

  • 4:44 - Get to know Liz Zurek-Beaudry and Envision.
  • 6:03 - “Any day can be conquered with a good hat.”
  • 8:21 - Liz dives into her story and how she learned not to allow anyone to define her.
  • 14:00 - Learning to integrate home life with work life.
  • 21:32 - Liz chats about the niching blunder that cost her business $20K and what she learned from it.
  • 34:32 - Discover the marketing advice that small businesses need today.
  • 37:50 - Nicole shares the importance of understanding your business goals and getting intentional with one marketing aspect.
  • 41:26 - Authenticity matters to your business’ branding, culture, and growth.

RESOURCES & LINKS

Looking to overcome marketing blunders and find inspiration from the experts who have been there?
Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts!

Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io.
Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital

  continue reading

17 епізодів

Artwork
iconПоширити
 
Manage episode 357983291 series 3439408
Вміст надано Nicole Donnelly. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Nicole Donnelly або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

One life-altering meeting with HR and one stint as a school bus driver set Liz Zurek-Beaudry, Principal of Envision, on an entrepreneurial journey that didn’t quite fit into her corporate plans. Liz gets vulnerable with host, Nicole, about not climbing the corporate ladder, discovering the joy of integrating work with her family life, learning to make money where you make money, the power of tapping into your network, and how being authentic on social media can drive small business success. It’s a new episode that may make you cry and definitely will make you laugh.
ABOUT LIZ ZUREK-BEAUDRY

Liz Zurek-Beaudry is the Principal of Envision, a branding and culture organization that helps companies differentiate themselves in a way that aligns to who they are and their vision, both internally and externally. She also owns MDNA Cloud, a proprietary software that measures an organization’s culture. Based on the data, they can help companies identify what makes them unique and build a strong brand culture.
Liz has worked on large brands including the Muhammad Ali Center, Buick, the General Motors Foundation, The Guardian Life Insurance Company of America, and Cambria. Envision’s sweet spot is working with SMBs with less than 300 employees. She’s married to an amazing man and mom to two boys born in South Korea. They enjoy traveling as a family and spending time on the lake. Her mantra: Any day can be conquered with a good hat!
KEY TOPICS

  • 4:44 - Get to know Liz Zurek-Beaudry and Envision.
  • 6:03 - “Any day can be conquered with a good hat.”
  • 8:21 - Liz dives into her story and how she learned not to allow anyone to define her.
  • 14:00 - Learning to integrate home life with work life.
  • 21:32 - Liz chats about the niching blunder that cost her business $20K and what she learned from it.
  • 34:32 - Discover the marketing advice that small businesses need today.
  • 37:50 - Nicole shares the importance of understanding your business goals and getting intentional with one marketing aspect.
  • 41:26 - Authenticity matters to your business’ branding, culture, and growth.

RESOURCES & LINKS

Looking to overcome marketing blunders and find inspiration from the experts who have been there?
Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts!

Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io.
Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital

  continue reading

17 епізодів

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