Make Money Where You’re Making Money: Market Research Can Help Small Business Success Tales Of Misadventure With Nicole Donnelly podcast

48:45

Have you ever felt like an artist facing a blank canvas, unsure of the masterpiece within you? Tony Martinetti, a luminary in the realm of leadership and personal growth, joins us to illuminate the path to uncovering your life's work. Together, we share tales of our first meeting and the electric conversations that sparked a deep dive into the art of maintaining tradition while embracing innovation in our professional lives. Tony lets us in on his personal "why," sparking a connection with my own quest for authenticity and the courage needed to chase after our true purpose. This episode is a vibrant tapestry of wisdom for those of us seeking to add color to the monochrome routine of daily life. We tackle the challenge of finding passion, avoiding burnout, and the importance of focusing our energies without becoming overwhelmed. Tony and I discuss the delicate dance of setting boundaries and earning respect in the workplace. We also explore the delicate balance of preserving valuable traditions in an ever-evolving landscape of artificial intelligence and rapid change. Wrapping up, we delve into Tony's "Campfires of Connection" workshop and his upcoming book, showcasing the power of storytelling in forging organizational bonds and personal relationships. You'll learn the importance of physical presence and the sensory connections it enables. We share heartfelt stories of overcoming workplace conflicts and the emotional release that comes with learning from our missteps. If you're ready to embrace your authenticity and turn life's hurdles into stepping stones, join Tony Martinetti and me for a conversation that promises transformation and connection. Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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Journey into the Future of E-commerce with Alec Berkley 1:13:57

1 year тому1:13:57

1:13:57

Ever dreamt of establishing a successful start-up or yearned to better grasp the fast-paced world of B2B e-commerce? This episode is your golden ticket, as we navigate the entrepreneurial seas and the complex terrain of B2B commerce with our distinguished guest, Alec Berkeley. Alec, co-founder of the e-commerce startup Bundle B2B and now the director of global strategy at BigCommerce, offers a treasure chest of insights drawn from his journey of scaling up from a college side hustle to selling a successful startup. We venture into the labyrinth of B2B commerce, unearthing the significance of aligning business divisions and understanding client needs for survival and success. Our conversation takes a futuristic turn, exploring how AI could revolutionize the industry. Alec then takes us on a backstage tour of the challenges faced by manufacturers and startups, revealing his secret strategies to overcome the hurdles. We conclude by diving deep into Alec's personal journey, where he recounts his experiences growing up in Southern California and building two successful companies by the age of 30. His tales are a testament to the power of turning business blunders into opportunities for growth. So come join us, as we uncover the grit, determination, and misadventures that pave the road to entrepreneurial success. Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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Courage, Love, and Entrepreneurship: The Thompson's Story 1:13:21

1 year тому1:13:21

1:13:21

What happens when you combine love, adventure, military service and entrepreneurship? You get the invigorating life story of Kevin and Hannah Thompson. Together they share a deep commitment to family, a passion for the outdoors, and a spirit of perseverance that has seen them through military deployments, personal health crises, and the ups and downs of starting their own business. Their tale begins with a love story that survives the rigors of Kevin's military service and the challenges of their first year of marriage. Kevin's time in the US army, his deployment to Iraq, and his return home form a saga that is both heartbreaking and inspiring. But this couple's story doesn't end there. After Kevin's military service, he embarked on a variety of entrepreneurial ventures, beginning with being a helicopter pilot and then owning his own pawn shop. A terrifying battle with COVID-19 lands Kevin in the ICU, battling for his life on a ventilator, and leaves Hannah facing the agonizing uncertainty of the situation alone. But even in the face of such adversity, the Thompsons are not defeated. They channel their experiences into launching AK Mountain Dog, a unique pet treat business. Their partnership, based on shared values and complementary strengths, proves to be a winning formula for entrepreneurship. Kevin, with his military discipline, and Hannah, with her resourcefulness, embody a customer-focused approach that sets their business apart. Witness these inspiring entrepreneurs as they navigate challenges, solve problems, and build a brand that leaves an enduring legacy. Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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The Art of Conflict and Communication with Ben Baker 53:45

2 years тому53:45

53:45

Do you feel the power of podcasting? Brace yourself, as we have the phenomenal internal communications strategist, Ben Baker, with us today. Ben's journey into podcasting is nothing short of unique, and he walks us through how this platform allows deeper, unrestricted dialogues and a rich, flexible listening experience for audiences. We don't just stop at podcasting. Together with Ben, we traverse through the world of communication, emphasizing how critical it is to foster healthy conversations and conflict resolution skills, especially among the young generation. We unravel the profound impact social media has on communication, stressing the significance of active listening in understanding differing perspectives. Setbacks, resilience, adaptability - we get personal as Ben shares anecdotes from his entrepreneurial journey. Listen to how he turned business failures into a learning experience, building resilience and changing his outlook. We also venture into the harder parts of communication, like expressing regret to resolve challenging situations. Catch this enlightening episode and learn about the intriguing world of podcasting, the art of healthy communication, overcoming business failures, and the vitality of resilience in life. Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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Becoming a Pathfinder with Marcus Sheridan 1:12:17

2 years тому1:12:17

1:12:17

The one, the only, Marcus Sheridan, master of content marketing and author of the groundbreaking book They Ask, You Answer, is on today’s episode and we’re just super honored to have him. Prepare for an impactful conversation filled with Marcus’ invaluable insights into the art of asking the right questions (a sneak peek at his next project), becoming transformative communicators and pathfinders, and leading others to their "light bulb" moments. That’s not all! He’s also addressing the pricing elephant in the client meeting room - to list or not to list prices on your website and sharing his take on AI. Nicole doesn’t let Marcus get away too quickly and plays a round of not-so-rapid lightning round of questions. Find your comfy spot and get ready to unearth a wealth of wisdom. ABOUT MARCUS SHERIDAN Marcus Sheridan is a highly accomplished husband, father, entrepreneur, influential speaker, and best-selling author in the realm of sales and digital marketing. Marcus gained widespread recognition for his remarkable journey as a business owner of River Pools and Spas, where he defied the odds and turned his struggling business around using a simple yet powerful methodology he developed based on Inbound Marketing. With his groundbreaking book, They Ask, You Answer Marcus has inspired numerous businesses to harness the power of content marketing and embrace a customer-first approach. TAYA strategies have been shown time and again to drive revenue growth for companies around the world. INSIDE THIS EPISODE 5:28 Discovering the power of public speaking 7:15 Success vs. fulfillment 10:27 Are you asking the right questions? Marcus’ next big project. 23:10 Reflecting on profound questions and crafting a framework 26:29 To list or not to list pricing on your website and learning to “vanguard” 37:18 How do you know you’re asking the right questions? 40:44 Vanguarding examples 49:24 Should marketers utilize AI and missing the TikTok train 1:03:43 Lightning Round RESOURCES & LINKS Visit https://marcussheridan.com/ to learn more about Marcus Sheridan and his insightful book They Ask, You Answer . Don’t forget to purchase your copy! Get your copies of The Five Dysfunctions of a Team by Patrick Lencioni, Good to Great by Jim Collins, How to Win Friends & Influence People by Dale Carnegie, and The Lion, the Witch and the Wardrobe by C.S. Lewis at your favorite book retailer Discover the experience of HubSpot’s Inbound https://www.inbound.com/ and be sure to check out HubSpot https://www.hubspot.com/hp Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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Unconventional Ambitions: From Playground to Entrepreneurship 42:53

2 years тому42:53

42:53

In a world where most kids dream of becoming superheroes or astronauts, Karlyn Ankrom, at 8 years old, dared to dream differently. Hear how she finally made the leap into entrepreneurship, discovered the power of saying no, and the importance of guarding your team. Get a glimpse into her Fan Firestarter Framework and SNAP Scan, the information evaluation method that gauges your social media channels' effectiveness from an external perspective. Ankrom is on a mission to change how small businesses and small teams see and use social media. ABOUT KARLYN ANKROM Meet Karlyn Ankrom, the innovative Founder and CEO of Oh Snap Social, a specialized social media marketing consultancy for small and mid-sized businesses. Her Fan Firestarter Framework is the game-changing approach to social media marketing designed for businesses feeling overwhelmed by content creation. After a decade of experience working with companies struggling with social media, Ankrom recognized their "social allergic" tendencies. In response, she crafted a user-friendly strategy to help newcomers swiftly elevate their social media game in just one hour per week. Beyond her entrepreneurial pursuits, Karlyn is a devoted mom, wife, and passionate dancer who finds joy in teaching dance during her spare time. INSIDE THIS EPISODE 2:49 Karlyn’s spirit animal 4:48 An 8th grader finds entrepreneurial inspiration in her father 7:47 Saving for the future and taking the leap 13:19 Misadventure in business and shifting into intentionality and learning to say no 22:52 Guarding your team and a peek into the Fan Firestarter Framework 27:32 Don’t go viral, be intentional and stay consistent 35:33 LinkedIn’s secret weapon 41:02 SNAP Scan RESOURCES & LINKS Connect with Karlyn Ankrom on LinkedIn at https://www.linkedin.com/in/karlynankrom/ Get to know Oh Snap Social by visiting www.ohsnapsocial.com Curious about the strength of your social media content? Find out with SNAP Scan, https://events.ohsnapsocial.com/snapscan Learn more about Dorie Clark’s book The Long Game by Dorie Clark at https://dorieclark.com/longgame/ Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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Never Underestimate the Power of Community in Marketing 53:22

2 years тому53:22

53:22

It’s no secret, entrepreneurship and foundership can be a lonesome journey but who said it has to be? Simon Chou, founder of the Marketing on Mars podcast and CMO of Canada’s BCjobs, is dropping the mic truths on foundership and the power of intentional connections to overcome loneliness on the journey. Hear how he scaled a service agency from $20k to $2.5 million through team building and fostering client relationships. Nicole also gets his expertise on marketing through community building. It’s an insightful conversation filled with the AHA moments you need. ABOUT SIMON CHOU Simon Chou is a connector, a community builder, and a marketer of excellent caliber. His two popular podcasts, Marketing on Mars and Innovators, don't just bring in an impressive 750,000 views, but also demonstrate his knack for communication and a value-oriented approach. BCjobs, the largest job board in Western Canada, has benefited from his savvy strategies as their Chief Marketing Officer. Above all, Simon strives to break the isolation bubble many entrepreneurs find themselves in. HIGHLIGHTS 2:24 Simon’s spirit animal 3:48 Going all into being a founder 6:44 Loneliness in foundership 10:29 Building an engaging community 18:02 Scaling an agency 21:45 Team building 31:40 Struggles are real but you need to have fun 43:52 Transparency, self-awareness, and the community advice for future marketers and podcasters RESOURCES & LINKS Listen to the Marketing on Mars and Innovators podcasts on your favorite streaming service Follow Simon Chou on LinkedIn at https://www.linkedin.com/in/simonchou1/ If you're based in Western Canada, be sure to explore BCjobs at https://www.bcjobs.ca/ Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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GoLidz: A Bad Date Sparks a Brilliant Idea 53:14

2 years тому53:14

53:14

Innovation can come from the cringe-worthiest of misadventures. Bonnie Sussman, founder and CEO of GoLidZ, chats with Nicole about the origin story of her reusable food containers, the marketing advice you need to grow a successful business, mental health as entrepreneurs, and learning to be comfortable with the uncomfortable bits of your entrepreneurial journey. ABOUT Bonnie Sussman Strominger Bonnie Sussman Strominger is an accomplished entrepreneur, inventor, and CEO of GoLidZ. After 20+ years working in management, product development, consumer marketing, and sales, she decided to focus her attention on her revolutionary cup lid idea. Today, GoLidz is an award-winning company changing the way people sustainably enjoy their favorite snacks, and drinks while on the go. HIGHLIGHTS 2:05 Entrepreneurship is a rollercoaster with a lot of emotions. 3:49 Finding a coping mechanism 11:33 GoLidZ’s origin story 17:30 Advice for remembering your good ideas 19:08 Timing is important 25:04 Fatherly influence and business advice 33:15 Advice for growing a successful business RESOURCES & LINKS Connect with Bonnie Sussman Strominger on LinkedIn https://www.linkedin.com/in/bonniesussmanstrominger/ Discover the ingenious GoLidZ for yourself, https://www.golidz.com/ Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

1
Cracking the Stress Secret with Dr. Rashidian 1:03:07

2 years тому1:03:07

1:03:07

Life as business owner, an entrepreneur, or human being on planet Earth is so stressful but that’s a good thing. We’re demystifying stress with the accomplished Dr. Amir Rashidian of the Mid-Atlantic Chiropractic Center on this week’s episode. He’s on a mission to change how we heal, how we view stress, and how we manage it. Hear about Dr. Rashidian’s childhood in pre-revolution Iran, his entrepreneurial journey, his own business blunder, and his secret to business. ABOUT DR. RASHIDIAN Dr. Amir Rashidian founded the Mid-Atlantic Chiropractic Center in 2006 and is now serving over 18,000 patients annually. His practice takes a holistic approach to healing and focuses on promoting drugless, health solutions. Dr. Rashidian is a published author, serves on the board of directors for Habitat for Humanity, and is the chairman of the elder leadership team at Grace Community Church. He has received honors and awards, including Business Leader of the Year and Philanthropist of the Year. He is happily married since 2005 and has three sons. HIGHLIGHTS 3:13 - Perfect days exists! 6:51 - Stress is good. Dr. Rashidian shares why 13:32 - A legacy of entrepreneurship and generosity 26:36 - Dr. Rashidian on finding his path to helping people heal the right way. 39:13 - Everyone has business blunders including our guest 43:45 - Serving your team and a community is great for business 56:22 - Enjoy your beginning - advice from Dr. Rashidian for new and aspiring entrepreneurs and business owners RESOURCES & LINKS Connect with Dr. Amir Rashidian on https://drrashidian.com/ Check out Mid-Atlantic Chiropractic Center’s YouTube channel https://www.youtube.com/@RealChiropractic and connect with the center at www.midatlanticclinic.com Purchase your copy of “Cracking the Stress Secret: How to Turn Pressure Into Power” at all major book retailers. Connect with Nicole on LinkedIn at ww.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io SUBSCRIBE FOR MORE Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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A Comedy of Errors: From Cow Town to Paramify 51:01

2 years тому51:01

51:01

The coolest ideas solve the biggest problems in the most boring of ways. Kenny Scott, CEO of Paramify, takes us on a wild journey from punk rock to cyber security compliance on today’s episode. Hear how he became a SaaS Startup founder, learned to trust those who know better, found the yin to his yang business partner, and discovered boring and painful were good things. Tune in for the laughs and stay for the inspiration. It’s an episode dedicated to everyone’s crush, Cow Town’s very own, Jimmy Zendejas. ABOUT KENNY SCOTT Kenny Scott is a seasoned startup founder with 16 years of experience. His impressive career also includes consulting services to major corporations such as Adobe, Google, and Pricewaterhousecoopers. Today, Kenny and Tyler Stevens, co-founders of Paramify, are leading the charge in empowering organizations to efficiently build and maintain their enterprise security programs. Despite his busy professional life, Kenny prioritizes his role as a devoted husband and father to his five children. He enjoys spending time with his family and indulging in his passion for surfing, even though he lives in Utah. HIGHLIGHTS 1:42 - Humble beginnings in Cow Town, aka Chino, CA 10:22 - Solving the pain, how Paramify came to be 20:17 - Entrepreneurship isn’t for the faint of heart 24:51 - Tragedy and the hope 30:59 - Building a team, abdicating over delegating 35:27 - Paramify’s evolution 41:41 - No need to fear AI 46:02 - Learning to see pain as experience RESOURCES & LINKS Connect with Kenny Scott on LinkedIn, https://www.linkedin.com/in/kenny-scott-960bb43/ Learn more about Paramify on https://www.paramify.com/ or follow them on Instagram @letsparamify This is Marketing by Seth Godin is available at popular book retailers or visit https://seths.blog/tim/ Discover how RevRoad can help visionary founders grow https://www.revroad.com/ Find Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary via your favorite book retailer. Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg Find out more about DMG Digital at dmgdigital.io SUBSCRIBE FOR MORE Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

1
AI and ChatGPT Can’t Replace Content Marketing 49:10

2 years тому49:10

49:10

Are robots coming for your content marketing? It may seem like it as new AI tools keep hitting the internet every week and the calls for caution grow louder. On today’s episode, Wendy Covey, CEO of TREW Marketing, and Nicole wade into the AI discussion that is on everyone’s minds. Get their take on ChatGPT, generative AI, how entrepreneurs, engineers, manufacturers, and business owners can effectively use AI, and the future of content marketing. Wendy also shares her journey to entrepreneurship, the pain of saying no to potential clients, learning to trust TREW’s team, her marketing insights, and how a “freakishly large redfish” garnered a state record. It’s a new thought-provoking episode of Tales of Misadventure with Nicole you don’t want to miss. ABOUT WENDY COVEY Wendy Covey is the CEO of TREW Marketing, a technical marketing leader, author of Content Marketing: Engineered, is one of The Wall Street Journal’s 10 Most Innovative Entrepreneurs in America, and she holds a Texas fishing record. Wendy has helped hundreds of engineering and technical companies become trusted advisors, grow sales pipelines, and increase market share through content marketing. HIGHLIGHTS 2:21 - Hear the fishing trip story that won Wendy a state, fishing record 7:30 - The work from home pitch that failed but sparked an idea and birthed two entrepreneurs 13:11 - Find out what pushed the TREW marketing founders to define their ideal client, taught them to say No, and changed the company forever 20:46 - Collaboration is one of the best marketing practices 23:45 - Building a healthy company culture that fits 31:16 - ChatGPT, generative AI, and the future of content marketing 40:44 - Marketing wins and how Google thwarted years of marketing efforts RESOURCES & LINKS Connect with Wendy Covey on LinkedIn, https://www.linkedin.com/in/wesleyne/ Learn more about TREW Marketing https://www.trewmarketing.com/ Purchase Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content https://www.amazon.com/Content-Marketing-Engineered-Convert-Technical/dp/163299285X Discover how Jim Collins’ “Hedgehog Concept” can help you https://www.jimcollins.com/concepts/the-hedgehog-concept.html Learn more about Marketing AI Institute and Founder Paul Roetzer https://www.marketingaiinstitute.com/ Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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Poor Leadership = Opportunity 16:32

2 years тому16:32

16:32

Who knew that 100,000 miles, 75 hotel stays, a lot of missed family dinners, and one soul-crushing board meeting could turn into the opportunity of a lifetime? On today’s episode, Nicole chats with Wesleyne Greer, founder and owner of Transformed Sales, about the "aha" moment that launched her entrepreneurial journey, poor sales leadership, the blunder of trying to be everything to everyone, and the marketing advice that every business needs. ABOUT WESLEYNE GREER Wesleyne is a seasoned sales and leadership professional with over 15 years of experience managing multi-million dollar teams. Inspired by her love for sales and passion for coaching, she launched Transformed Sales to help businesses achieve sales goals by providing sales leadership training and developing good B2B sales leadership. With a strong track record for driving revenue through sales, marketing, and ongoing customer support, Wesleyne has earned numerous accolades, including multiple Sales Team of the Year and Sales Excellence Awards. HIGHLIGHTS 1:52 - How an extroverted introvert spends a free day 4:29 - Poor leadership equals opportunity and turns a steadfast employee into a fierce entrepreneur 7:42 - The mishap of 2020 that transformed the heart of a company and revealed Wesleyne’s superpower 10:12 - Nicole shares her aha moment 11:15 - Niching down in your business 13:17 - Don’t be too generic - Wesleyne shares some of the best marketing advice out there RESOURCES + LINKS Connect with Wesleyne Greer on LinkedIn, https://www.linkedin.com/in/wesleyne/ Discover Transformed Sales for yourself at https://www.transformedsales.com/?r_done=1 Find The Power of One More by Ed Mylett’s on Amazon or other book retailers Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io SUBSCRIBE + FOLLOW FOR MORE Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

1
Make Money Where You’re Making Money: Market Research Can Help Small Business Success 48:04

2 years тому48:04

48:04

One life-altering meeting with HR and one stint as a school bus driver set Liz Zurek-Beaudry, Principal of Envision, on an entrepreneurial journey that didn’t quite fit into her corporate plans. Liz gets vulnerable with host, Nicole, about not climbing the corporate ladder, discovering the joy of integrating work with her family life, learning to make money where you make money, the power of tapping into your network, and how being authentic on social media can drive small business success. It’s a new episode that may make you cry and definitely will make you laugh. ABOUT LIZ ZUREK-BEAUDRY Liz Zurek-Beaudry is the Principal of Envision, a branding and culture organization that helps companies differentiate themselves in a way that aligns to who they are and their vision, both internally and externally. She also owns MDNA Cloud, a proprietary software that measures an organization’s culture. Based on the data, they can help companies identify what makes them unique and build a strong brand culture. Liz has worked on large brands including the Muhammad Ali Center, Buick, the General Motors Foundation, The Guardian Life Insurance Company of America, and Cambria. Envision’s sweet spot is working with SMBs with less than 300 employees. She’s married to an amazing man and mom to two boys born in South Korea. They enjoy traveling as a family and spending time on the lake. Her mantra: Any day can be conquered with a good hat! KEY TOPICS 4:44 - Get to know Liz Zurek-Beaudry and Envision. 6:03 - “Any day can be conquered with a good hat.” 8:21 - Liz dives into her story and how she learned not to allow anyone to define her. 14:00 - Learning to integrate home life with work life. 21:32 - Liz chats about the niching blunder that cost her business $20K and what she learned from it. 34:32 - Discover the marketing advice that small businesses need today. 37:50 - Nicole shares the importance of understanding your business goals and getting intentional with one marketing aspect. 41:26 - Authenticity matters to your business’ branding, culture, and growth. RESOURCES & LINKS Connect with Liz Zurek-Beaudry on Facebook, www.facebook.com/lzurekbeaudry or visit www.thinkenvision.com Discover the power of MDNA Cloud, https://mdna.cloud/ Learn more about Ed Kang www.linkedin.com/in/edkang99/ Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

1
Life is Pretty Darn Good: Perspective Turns Failures Into Lessons 41:42

2 years тому41:42

41:42

Sometimes starting a journey requires a leap of faith because if not now, when? ManufacturingPower’s founder and owner, Mike Franz, shares his thoughts about regret, turning failures into learning opportunities, and how radical gratitude can help entrepreneurs enjoy the journey. He’s also giving an exclusive look at his new manufacturing mobile app, inSuppli, which will revolutionize how manufacturers search, find and buy parts. This episode is packed with a whole lot of encouragement, laughs over A.I., and candid conversations about marketing misadventure, and how incorporating Hubspot and other technologies can help small business manufacturers and small teams be better marketers. ABOUT MIKE FRANZ Mike is the owner and Founder of ManufacturingPower, a platform that provides price and delivery data for industrial supplies. He started ManufacturingPower with a vision to help small to midsized manufacturers optimize spend management by leveraging true peer-to-peer data that spotlights cost savings opportunities. The ManufacturingPower team is currently testing a mobile app that they believe will revolutionize the way companies will search, find, and buy industrial supplies. By highlighting local inventory, this app should be a game changer for distributors and buyers alike! HIGHLIGHTS 02:49: Learn more about the mobile app, insuppli. 13:42 - “Life is pretty darn good.” Failures and regrets are opportunities to learn and grow. Mike reminds us to fail fast and turns them into positive moments. 16:47 - Radical gratitude, the mindset that entrepreneurs need. 18:55 - Check and adjust, the importance for business owners to pivot. 22:14 - Be a sponge and willing to learn from people. Mike talks about building a network of people with different ideas and who are smarter than you. 23:53 - Staying on top of the latest technology. 29:35 - Mike discusses how HubSpot has positively impacted his business and his version of the K.I.S.S method. 34:44 - Effective marketing should be done in phases and have consistency. Nicole shares how manufacturers and business can market better. 35:34 - Mike opens up about the assumptions he made early on and how having the wrong market fit set him back. RESOURCES & LINKS Connect with Mike Franz via email mike@manufacturingpower.com or on LinkedIn at https://www.linkedin.com/in/mikefranz1/ Learn more about ManufacturingPower and insuppli at https://manufacturingpower.com/ Reid Hoffman’s LinkedIn article about building a plane while your falling https://www.linkedin.com/posts/reidhoffman_if-entrepreneurship-is-like-jumping-off-a-activity-6791374655509798913-PTCu/ Discover HubSpot https://www.hubspot.com/ Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg Learn more about DMG Digital at dmgdigital.io Looking to overcome marketing blunders and find inspiration from the experts who have been there? Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts! Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io. Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital…

Tales of Misadventure with Nicole Donnelly

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Marketing is Farming 39:19

2 years тому39:19