e006- "How does it feel to be coached by a Billionaire?"| Ed Bilat with Matt Bramson, Chief Growth Officer of RingByName

Storytelling for Sales Podcast

Matt Bramson is the Chief Growth Officer of RingByName, the leading integrated enterprise telecom, and customer relationship management service. In that role, he is responsible for leading the company’s sales, marketing, and business development. He has more than 20 years of experience in technology sales, sales management, strategy, and corporate development. Prior to joining RingByName he led business development for XO Communications and reported directly to legendary financier Carl Icahn.

WHAT YOU WILL LEARN IN THIS EPISODE:

• What type of Stories you should tell your clients
• How to use storytelling to build relationships and trust
• How Matt got hand-picked to work directly with a billionaire investor Carl Icahn

[00:23] Introduction

[01:53] Welcome Matt

[02:08] Business success stories that inspire and why

[02:16] Businesses that grow and innovate

[02:23] Southwest airlines

[03:26] A proven model

[04:33] Sales and marketing experience

[04:52] Sales and partnership negotiations

[04:57] How he got into sales

[05:11] Selling encyclopedia

[06:42] Understanding the customer’s situation

[07:33] Typical mistakes people make in sales

[07:45] Lack of understanding of customer’s goals and interest

[09:02] How to evaluate the customer

[10:33] The technology industry

[10:50] Cloud service company

[15:04] Type of stories to tell

[16:31] Acknowledge your failure

[16:58] Fear

[17:54] Leadership circle

[18:21] Working with a billionaire?

[20:16] Expressing an opinion

[21:39] Challenges facing today’s sales leaders

[22:31] Indirect sales channel

[23:13] Marketing versus sales

[25:11] The art of storytelling

[26:40] Contact information