Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 4)

Standard Deviations with Dr. Daniel Crosby

Вміст надано Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Standard Deviations with Dr. Daniel Crosby and Dr. Daniel Crosby або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

11M ago 48:35

MP3•Головна епізоду

Tune in to hear:

- Why do overly linear, or bullet-pointy, stories tend to fall short? What are the risks of making your backstory too similar to a resume?

- What is the psychological principle “peak-end rule” and how can it be applied to better your backstory?

- Why is knowing your audience such an important part of effective storytelling?

- Why “time of possession” is so important, especially in discovery meetings

- Why is differentiation such an important part of storytelling and how can we stand apart in a field that is getting quite crowded?

- Why is simplicity such a powerful tool to channel in storytelling?

- What is the “Ikea Effect” and how can a bit of well-placed complexity create more buy in to your backstory? How do you find the sweet spot between simplicity and complexity?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

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