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In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics.
I dive into the story of Troy Murphy of the Golden State Warriors.
Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft.
However, a deeper analysis of the data revealed that most of his rebounds came from three-pointers, and he wasn't as effective in the paint. The story highlights the importance of understanding the cause and effect of marketing strategies using data and getting a holistic view of the data to make informed decisions.
Troy ranked 5th in the NBA in rebounds for the 2004-05 season and signed a lucrative deal after the year. I dive into why this deal was not the best for the Warriors and what ticket-selling lessons there are for teams.
Takeaways
Chapters
00:00 - Introduction
01:16 - The Story of Troy Murphy
05:05 - The Use of Data in 2005
06:58 - The Impact of Three-Pointers
08:53 - Troy Murphy's Performance
09:47 - Takeaway 1: Understand Cause and Effect
10:15 - Takeaway 2: Get a Holistic View of Data
12:37 - Conclusion
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
103 епізодів
In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics.
I dive into the story of Troy Murphy of the Golden State Warriors.
Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warriors drafted with their second pick in the first round, 14th overall in the 2001 draft.
However, a deeper analysis of the data revealed that most of his rebounds came from three-pointers, and he wasn't as effective in the paint. The story highlights the importance of understanding the cause and effect of marketing strategies using data and getting a holistic view of the data to make informed decisions.
Troy ranked 5th in the NBA in rebounds for the 2004-05 season and signed a lucrative deal after the year. I dive into why this deal was not the best for the Warriors and what ticket-selling lessons there are for teams.
Takeaways
Chapters
00:00 - Introduction
01:16 - The Story of Troy Murphy
05:05 - The Use of Data in 2005
06:58 - The Impact of Three-Pointers
08:53 - Troy Murphy's Performance
09:47 - Takeaway 1: Understand Cause and Effect
10:15 - Takeaway 2: Get a Holistic View of Data
12:37 - Conclusion
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
103 епізодів
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