97 - TikTok's Potential Ban - How Sports Teams Should Prepare

Sports Marketing Machine Podcast

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In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the national security concerns, and the possible outcomes of the ban, including a complete ban, stricter regulations, or operational changes.
Neisser emphasizes the importance of TikTok for reaching younger audiences and offers strategies for sports teams to prepare for a world without TikTok, including diversifying content and prioritizing owned media.
Takeaways

• TikTok's potential ban raises concerns for sports marketing.
• Legal scrutiny focuses on data security and privacy issues.
• Possible outcomes include a complete ban or stricter regulations.
• TikTok is crucial for engaging Gen Z and millennials.
• The platform's algorithm allows for organic content discovery.
• Teams should repurpose TikTok content for other platforms.
• Downloading TikTok content without branding is essential.
• Prioritizing owned media like email is crucial for teams.
• Diversifying content strategies can mitigate risks.
• Building a strong email list is vital for future engagement.

Chapters
00:00 - Introduction to TikTok's Potential Ban
01:09 - Legal Scrutiny and National Security Concerns
03:59 - Possible Outcomes of the Ban
04:57 - Impact on Sports Teams and Fan Engagement
07:17 - Strategies for a Post-TikTok World
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