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#29 Michael Payne - 1st ever Marketing and Broadcast Rights Director, IOC
Manage episode 302161891 series 2953117
Вміст надано Marcus Filipsson. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marcus Filipsson або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Michael Payne has been referred to in media as the "Father of Olympic Branding". Michael has been at the forefront of the sports marketing industry for over thirty years – having led the global marketing effort for the Olympic Movement for more than two decades. He served as the IOC’s first ever Marketing and Broadcast Rights Director and he has also acted as special advisor to Formula 1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own global strategic advisory group – Payne Sports Media Strategies, serving a diverse group of clients and Boards. Michael has recently gotten back from the Tokyo 2020 Olympic Games which is his 20th Olympic Games. ________________________________________________________
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