#29 Michael Payne - 1st ever Marketing and Broadcast Rights Director, IOC

31:22
 
Поширити
 

Manage episode 302161891 series 2953117
Зроблено Marcus Filipsson і знайдено завдяки Player FM та нашій спільноті. Авторські права належать видавцю, а не Player FM, і аудіоматеріали транслюються безпосередньо з сервера видавця. Натисніть на кнопку Підписатися, щоб слідкувати за оновленнями в Player FM або скопіюйте і вставте посилання на канал до іншої програми для подкастів.

Michael Payne has been referred to in media as the "Father of Olympic Branding". Michael has been at the forefront of the sports marketing industry for over thirty years – having led the global marketing effort for the Olympic Movement for more than two decades. He served as the IOC’s first ever Marketing and Broadcast Rights Director and he has also acted as special advisor to Formula 1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own global strategic advisory group – Payne Sports Media Strategies, serving a diverse group of clients and Boards. Michael has recently gotten back from the Tokyo 2020 Olympic Games which is his 20th Olympic Games. ________________________________________________________

Sign up to our Newsletter HERE

_________________________________________________________ SPONSORS

Insport Education

Sign up for their courses HERE The code gives you 10% ANY course offered. Discount code: sportsmanagementpodcast10

ExpressVPN

Sign up for 1 year and get 3 months for free HERE

________________________________________________________

Follow us on social media Instagram Facebook Twitter

www.sportsmanagementpodcast.com

36 епізодів