Переходьте в офлайн за допомогою програми Player FM !
Ep. 187 - The 2022 Sprout Social Index: Exploring Trends for the UK & Ireland | Cat Anderson, Sprout Social
Manage episode 330125198 series 2425217
Sprout Social’s annual Index is popular in the States, but for the first time new data this year explores the state of social for British and Irish brands - and there’s plenty of opportunity to gauge from it. To talk us through the report, we’re joined by Cat Anderson, Sprout Social’s head of marketing for EMEA. In this, we learn which platform most consumers are on but marketers aren’t, why the pandemic has led to social teams restructuring, and why British and Irish consumers want to see more distinctive assets and less societal issues from brands on social.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
248 епізодів
Manage episode 330125198 series 2425217
Sprout Social’s annual Index is popular in the States, but for the first time new data this year explores the state of social for British and Irish brands - and there’s plenty of opportunity to gauge from it. To talk us through the report, we’re joined by Cat Anderson, Sprout Social’s head of marketing for EMEA. In this, we learn which platform most consumers are on but marketers aren’t, why the pandemic has led to social teams restructuring, and why British and Irish consumers want to see more distinctive assets and less societal issues from brands on social.
Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
248 епізодів
Усі епізоди
×Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.