Jim Knight - Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans

SIMPLE brand With Matt Lyles

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2y ago 51:39

MP3•Головна епізоду

In this week’s episode of the SIMPLE brand podcast, I talk with Jim Knight, author of Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans.

Jim’s the former head of global training for Hard Rock International - so you KNOW he’s great at teaching people how to deliver rock star experiences.

Jim’s the author of three best-selling books including his latest - Service That Rocks!

Some of the topics we discuss include:

How rock bands and brands are similar in how the biggest ones create fans
Why the customer experience is the most important piece of your brand
Employees’ behaviors are valuable in delivering the customer experience
You need to constantly communicate how your brand values translate into your employees’ roles
Your customers see your employees as the brand
How to create unique experiences that differentiate from the competition
The value of empowering your employees
The four-letter words you don’t want customers to use to describe your customer experience
A secret to turn customers into fans is treating them like rockstars

RESOURCES FROM THIS EPISODE:

151 епізодів

#Business #Matt Lyles #Brand #Experience #Content #Social Media #Customer Experience #Leadership #Organizational Culture #Productivity #Business Strategy #MBA #Marketing