Greg Kihlström - House of the Customer: A Blueprint for 1:1 Customer-First, Employee-Driven Business Transformation

SIMPLE brand With Matt Lyles

Вміст надано Matt Lyles. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Matt Lyles або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2y ago 43:53

MP3•Головна епізоду

In this week’s episode of the SIMPLE brand podcast, I talk with Greg Kihlström, author of House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation.
Greg’s a speaker, entrepreneur, and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives.

He’s the host of the Agile Brand podcast.

Greg and I discuss:

What customer-centric brands do that are different than all the others
How customer expectations continue to rise
Too many brands misunderstand what it means to create a customer-first approach
Focusing on intrinsic and extrinsic values motivates employees to focus on the customer
Agile principles help create an employee-driven culture
The value of creating a culture of experimentation
Greg’s 4 North Star goals that brands should have for a customer-first experience
Where most brands get personalization wrong
The 7 elements of Greg’s "House of the Customer" blueprint
Greg’s take on who in an organization should own and govern the customer experience

RESOURCES FROM THIS EPISODE:

151 епізодів

#Business #Matt Lyles #Brand #Experience #Content #Social Media #Customer Experience #Leadership #Organizational Culture #Productivity #Business Strategy #MBA #Marketing