Part 1 of Carmine Gallo - The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman

SIMPLE brand With Matt Lyles

In this week’s episode of the SIMPLE brand podcast, I talk with Carmine Gallo, author of The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman!

I’m doing something a little different with this interview. I’m releasing it as a 2-part series. My interview with Carmine is jam-packed with so many lessons on improving your communication that I don’t want you to get overwhelmed by having to digest it all in one listen. My hope is that splitting it up makes it a simpler listen for you.

Some of the topics we discuss include:

• Learning to write well is actually hard
• No matter your skills, you need to constantly be growing in them
• Using metaphors is a powerful tool for helping your communications resonate
• The questions to ask before you start to invest in customer service technology
• Developing great writing and communication skills are valuable for all of your employees, no matter their role or function
• Why Jeff Bezos banned PowerPoint in Amazon meetings
• Focusing on the “big idea” first will help your audience more easily buy into your message
• How “simple is the new superpower”
• For your communication to be effective, write for an 8th-grade-level audience
• Using short words helps create simple, and more powerful, communications

RESOURCES FROM THIS EPISODE:

• Carmine's website
• Carmine's book - The Bezos Blueprint: Communication Secrets from the World's Greatest Salesman