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Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times
Manage episode 381053718 series 2507660
![rolling-with-the-punches-managing-tough-marcom-budget-decisions-during-challenging-times](https://support.doctorpodcasting.com/media/k2/items/cache/947e4e0a3bfd7bf816f85762726fa7d9_S.jpg)
Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.
152 епізодів
Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Manage episode 381053718 series 2507660
![rolling-with-the-punches-managing-tough-marcom-budget-decisions-during-challenging-times](https://support.doctorpodcasting.com/media/k2/items/cache/947e4e0a3bfd7bf816f85762726fa7d9_S.jpg)
Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.
152 епізодів
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