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Community First: Sarah Kaminski on Leveraging Local Partnerships for Retail Success
Manage episode 463349388 series 3607749
Вміст надано Roberta Townes. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Roberta Townes або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this conversation, Sarah Kaminski shares her journey of building Best Ever Granola from a home-based operation to a growing brand with retail partnerships. She discusses the challenges of scaling production, the importance of marketing and social media engagement, and the strategies she employed to connect with consumers and retailers. Sarah emphasizes the value of building relationships and providing genuine connections through her brand, while also offering advice for aspiring entrepreneurs on how to navigate the early stages of business development.
Major Takeaways:
- Brand awareness was her focus the first year
- Sarah don't work with a co-packer; everything is small batch
- Building relationships with retailers takes time and effort
- Social media should provide value, not just sales pitches
- Sampling at events is different from grocery store demos
- Start small, get feedback, and grow organically
Chapters
00:00 Introduction and Early Challenges
03:16 The Journey to Launch a Brand
05:50 Sourcing Quality Ingredients
08:50 Consumer Feedback and Brand Identity
11:50 Building Retail Relationships
14:36 Scaling Production and Manufacturing
17:52 Entering Larger Retail Markets
20:50 Marketing Strategies & Consumer Engagement
25:00 Future Growth & Expansion
Links to follow Best Ever Granola & Sarah's story:
Best Ever Granola Instagram: https://www.instagram.com/bestevergranola/
Best Ever Granola Tiktok: https://www.tiktok.com/@bestevergranola
Best Ever Granola Website: https://www.bestevergranola.com/
Faire Wholesale Platform: https://www.faire.com/
Check out Best Ever Granola website to see all the stores and locations.
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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!
Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
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