116: The Realities of Concealed Carry in a Bag: Julie Willis Talks Function, Training, and Zendira Part I

She Shield

In Episode 116, Sofia interviews Julie Willis, CEO and founder of Zendira, a company dedicated to designing stylish, functional bags specifically for carrying firearms. Julie takes us on her journey of creating Zendira, sharing how her personal experiences as a shooter and her deep understanding of women's unique needs in self-defense led her to build a brand that seamlessly combines security with sophistication.

We dive into the nuances of off-body and hybrid carry, discussing when these methods are appropriate and how to choose a bag that is both safe and efficient for self-defense. Julie also shares a sneak peek of Zendira's latest collaboration, the Sofia bag, designed with both fashion and function in mind

Julie and our hosts also discuss the meticulous design process behind Zendira bags, making sure that women can confidently carry their firearms without compromising on style or comfort.

Tune in for an insightful conversation about blending defense and fashion, and how to choose the right self-defense tools and gear for your lifestyle. Whether you’re a seasoned shooter or just beginning to explore personal defense, this episode is packed with useful advice and inspiring stories.

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Episodes are mixed and mastered by the talented Brendon Galanos

Resources mentioned in this episode:
1. Zendira Website
2. Vicky Farnam for Off-Body Carry Education