The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Is There a Future for SaaS Marketing Platforms in China?
MP3•Головна епізоду
Manage episode 328482474 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change?
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
Is There a Future for SaaS Marketing Platforms in China?
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•Головна епізоду
Manage episode 328482474 series 3003211
Вміст надано Bryce Whitwam and Ali Kazmi. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bryce Whitwam and Ali Kazmi або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Do SaaS Marketing platforms have a future in China? Yes, the platforms here are different, but there are also a lot of cultural reasons why SaaS hasn't taken off here. According to McKinsey, China is still 10 years behind other markets in SaaS platform development. Why? What needs to change?
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
We spoke to our good friend, Alex Duncan, Co-Founder of social media SaaS platform, KAWO, who has lived in China for 15 years, where his passion for adventure, user experience, and technology has flourished.
1. What on Earth is Saas? Why do marketers need it?
2. Why did Alex come to China? For the adventure, of course!
3. What is KAWO? Why do China brands need it?
4. Is There a Connection Between Social Media Execution & Brand Planning? It Depends on the Outcome You’re Looking For.
5. WeChat is Still a Great Place To Build Brands, But It’s Not Easy
6. Is Private Domain Traffic or Is It Just a FOMO Gimmick?
7. Media Efficiency or Media Planning Intelligence? Sorry to say, it’s the definition of insanity
8. Why has SaaS not been popular in China?
9. The Huge SaaS Potential in China and China Needs it.
10. Why Isn’t Adobe or Salesforce Big In China? Is it a Cultural or the Unique Ecosystem?
11. What Do SaaS Platforms Need in China to Grow?
11. What Gets You Inspired and Why Did you Get Inspired to Run a SaaS company?
12. A/B Test: Mathematics, Specialized and Bearded (of course!)
Alex Duncan on LinkedIn: https://www.linkedin.com/in/acjduncan/
KAWO: https://kawo.com/
KAWO's Ultimate Guide to Social Media Marketing (A Must!): kawo.com/guide
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
61 епізодів
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